"We created BRIGHT neon shirts for a marketing push at the University of Georgia. Global LEAD creates study abroad programs that focus on out of the classroom experiences, so we created a "Ditch the Desk" campaign to focus on our philosophy.
Why spend the money to travel around the world and sit in the the same classroom that you would at home?!? We get out of the classroom and into the communities to make the most of the international experience. Hence "Ditch the Desk." =)
- Carolyn (Oct 19, 2012)