{"id":25245,"date":"2024-03-20T16:08:50","date_gmt":"2024-03-20T20:08:50","guid":{"rendered":"https:\/\/blog.customink.com\/?page_id=25245"},"modified":"2026-01-30T14:52:38","modified_gmt":"2026-01-30T19:52:38","slug":"t-shirt-birthday","status":"publish","type":"page","link":"https:\/\/www.customink.com\/blog\/t-shirt-birthday\/","title":{"rendered":"T-shirt 100th Birthday!"},"content":{"rendered":"<!--<p class=\"last-updated\">Last updated on January 30th, 2026 at 02:52 pm<\/p>--><p><strong style=\"font-size: 1.5rem;\"><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-11-at-4.54.29\u202fPM-e1712869346769.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25268 size-full alignleft\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-11-at-4.54.29\u202fPM-e1712869346769.png\" alt=\"T-shirt Turns 100 Years Old!\" width=\"150\" height=\"115\"><\/a><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/05\/Happy-Birthday-Balloons.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-12369 size-full\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/05\/Happy-Birthday-Balloons-e1712869448786.png\" alt=\"Happy Birthday Balloons\" width=\"113\" height=\"118\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/05\/Happy-Birthday-Balloons-e1712869448786.png 113w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/05\/Happy-Birthday-Balloons-e1712869448786-100x104.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/05\/Happy-Birthday-Balloons-e1712869448786-76x79.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/05\/Happy-Birthday-Balloons-e1712869448786-50x52.png 50w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><\/a><\/strong><strong style=\"font-size: 1.5rem;\">Long Live the T-shirt!<\/strong><\/p>\n<div id=\"main\" class=\"site-main\">\n<div class=\"billboard clearfix\">\n<div class=\"wrapper clearfix\">\n<article class=\"maincolumn\">\n<h6 class=\"description\">Join CustomInk in Celebrating the <strong>T-shirt&#8217;s 100th Birthday<\/strong>.<\/h6>\n<div class=\"smaller\">\n<p>Follow us on Facebook &amp; Twitter to watch the celebration unfold and for the chance to&#8230;<\/p>\n<ul>\n<li><strong>Win Free Giveaways<\/strong><\/li>\n<li><strong>Take part in games<\/strong><\/li>\n<li><strong>Share Your Own Favorite T-shirts<\/strong><\/li>\n<\/ul>\n<\/div>\n<div id=\"timeline\" class=\"clearfix\">\n<div class=\"orange-bar\">\n<h2 class=\"page-container\"><strong>100 Years of T-shirts<br \/>\n<\/strong><strong style=\"color: #333333; font-size: 1rem;\"><span class=\"fake-h2\">From Batman to Hello Kitty, Explore our 100 Most Iconic T-shirts<\/span><\/strong><\/h2>\n<div class=\"orange-bar\">\n<div><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-11-at-4.55.01\u202fPM-e1712869746887.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25269 size-full\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-11-at-4.55.01\u202fPM-e1712869746887.png\" alt=\"Celebrate 100th birthday with 100 Iconic T-shirts\" width=\"628\" height=\"300\"><\/a><\/div>\n<div>&nbsp;<\/div>\n<h2 class=\"page-container\"><strong>T-shirts Thru Time:<\/strong><\/h2>\n<\/div>\n<p>Follow the T-shirt through different eras and watch how things became untucked.Follow the T-shirt through different eras and watch how things became untucked.<\/p>\n<\/div>\n<div class=\"timeline-section\">\n<div class=\"page-container clearfix\">\n<div class=\"timeline column clearfix\">\n<ul class=\"slides\">\n<li>\n<div>\n<p class=\"year\">1913<\/p>\n<h3>Launching an Icon<\/h3>\n<div>\n<p>US Navy issues crewneck T-shirts to be worn under uniforms. An American icon is born.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1920<\/p>\n<h3>T-shirt Hits the Dictionary<\/h3>\n<div>\n<p>The word \u201cT-shirt\u201d is officially added to the Merriam-Webster dictionary. The definition of T-shirt is a collarless short-sleeved or sleeveless usually cotton undershirt; also: an outer shirt of similar design.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1932<\/p>\n<h3>Making It Fashionable<\/h3>\n<div>\n<p>Students steal T-shirts from their own football team when the University of Southern California prints \u201cProperty of USC\u201d on the athletes\u2019 workout clothes.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1934<\/p>\n<h3>Hollywood Drops the Tee<\/h3>\n<div>\n<p>Men everywhere follow Clark Gable\u2019s lead in <em>It Happened One Night<\/em>. After revealing his bare chest, T-shirt sales plummet 75%.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1938<\/p>\n<h3>Only 24 Cents<\/h3>\n<div>\n<p>Sears introduces a T-shirt for less than a quarter. Known as the \u201cgob\u201d or sailor shirt, it is proclaimed to be either an outer garment or an undershirt.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1942<\/p>\n<h3>Landing the Cover of a Magazine<\/h3>\n<div>\n<p>The Air Corps Gunnery School logo is featured on one of the earliest printed T-shirts for the July 13<sup>th<\/sup> cover of <em>LIFE<\/em> magazine.<b><\/b><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1948<\/p>\n<h3>The First Political T-Shirt<\/h3>\n<div>\n<p>New York Governor Thomas E. Dewey\u2019s campaign presses \u201cDew-it-with-Dewey\u201d for the 1948 presidential election.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1948<\/p>\n<h3>ARMY<\/h3>\n<div>\n<p>Army follows the Navy by introducing the \u201cQuarter Sleeve\u201d shirt, keeping the boys in the Pacific theater cool in the tropical heat.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1950<\/p>\n<h3>The Mouse<\/h3>\n<div>\n<p>Following the popularity of Mickey Mouse, a Miami-based T-shirt company, Tropix Togs, purchases the exclusive rights to print the figure on a shirt.<b><\/b><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1951<\/p>\n<h3>Hollywood Boosts the Tee<\/h3>\n<div>\n<p>The T-shirt gains popularity as an outer garment after heartthrob Marlon Brando wears one in <em>A Streetcar Named Desire<\/em>.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1959<\/p>\n<h3>Invention of Plastisol Ink<\/h3>\n<div>\n<p>The invention of a durable, stretchy, and comfortable new ink, Plastisol, opens the door for more designs and screen-printing on T-shirts.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1960<\/p>\n<h3>Simplifying the Screen<\/h3>\n<div>\n<p>The invention of the multi-color rotary screen-printing machine makes graphics on apparel less difficult and costly. The US screen-printing movement doubles.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1962<\/p>\n<h3>Marilyn Makes Screen Printing Famous<\/h3>\n<div>\n<p>Andy Warhol\u2019s famous print of Marilyn Monroe popularizes screen-printing in bright colors.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1969<\/p>\n<h3>Shirts Get Tie-Dyed<\/h3>\n<div>\n<p>1969\u2019s Woodstock positions tie-dye T-shirts as the voice for one\u2019s individuality and the emblem for the era.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1971<\/p>\n<h3>Rolling Stones<\/h3>\n<div>\n<p>Alternative album cover for one of the best rock albums of all time, The Rolling Stones\u2019 <i>Sticky Fingers<\/i>, the \u201click\u201d graphic quickly becomes one of rock and roll\u2019s most recognizable symbols.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1977<\/p>\n<h3>\u201cI <i>\u2665<\/i> NY\u201d Revitalizes City<\/h3>\n<div>\n<p>In an almost eureka moment, designer Milton Glaser sketches \u201cI <i>\u2665<\/i> NY\u201d on a napkin and the logo appears on T-shirts soon after.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1978<\/p>\n<h3>Customization Rises<\/h3>\n<div>\n<p>Iron-ons allow graphic images to make <a href=\"https:\/\/www.customink.com\/products\/t-shirts\/4\">custom T-shirts<\/a> on the spot. Sports teams, corporations and bands realize the power of custom T-shirts. The sports jersey has never looked better.<\/p>\n<p>Pictured: The Cardinal Bar in Madison, Wisconsin<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1983<\/p>\n<h3>D.A.R.E.<\/h3>\n<div>\n<p>International Drug Abuse Resistance Education program spreads across the United States, providing sleep shirts for an entire generation of schoolkids.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1984<\/p>\n<h3>T-shirts as Protest<\/h3>\n<div>\n<p>To overrule censoring of the Frankie Goes to Hollywood song \u201cRelax,\u201d label owner Paul Morley prints \u201cFRANKIE SAY RELAX\u201d on T-shirts.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1984<\/p>\n<h3>T-shirts for Charity<\/h3>\n<div>\n<p>Raising money to aid famine relief in Ethiopia, \u201cFeed the World\u201d T-shirts are sold in conjunction with Band Aid\u2019s 1984 single \u201cDo They Know It\u2019s Christmas?\u201d<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1990<\/p>\n<h3>Rocking Out<\/h3>\n<div>\n<p>Inspired by grunge rockers, men wear old, unbuttoned flannel shirts over faded, un-washed T-shirts. This quickly becomes the fashion trend of the \u201890s.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1990<\/p>\n<h3>Hard Rock<\/h3>\n<div>\n<p>In business since 1971, Hard Rock Caf\u00e9 launches their signature T-shirt line. A collection of t-shirts from Cafes around the world becomes a must-have for the well traveled.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">1991<\/p>\n<h3>Heat Sensitive Tees<\/h3>\n<div>\n<p>The Hypercolor T-shirt, created in the \u201880s, reaches its all-time peak selling more than $50 million worth of shirts in a four-month period.<b><\/b><\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">2000<\/p>\n<h3>Designing T-shirts Online<\/h3>\n<div>\n<p>Two college friends start CustomInk in their apartment on a garish green sofa. The site quickly becomes the preferred site for designing custom T-shirts online.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">2005<\/p>\n<h3>The Deep V<\/h3>\n<div>\n<p>Fashion forward and knowing no gender, the deep V takes America by storm. From the Jersey Shore to Malibu, men everywhere are showing a bit more skin.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<p class=\"year\">2011<\/p>\n<h3>A Broken Record<\/h3>\n<div>\n<p>Sanath Bandara breaks the Guinness World Record for the \u201cMost T-shirts Worn at Once\u201d wearing 257.<\/p>\n<\/div>\n<\/div>\n<\/li>\n<li>\n<div>\n<h3>100th Birthday Celebration of the T-shirt!<\/h3>\n<div>\n<p class=\"last\">Who knows what the next 100 years will bring? Follow us on Facebook &amp; Twitter to watch the celebration<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"psychology\" class=\"clearfix\">\n<section id=\"psychquotes\" class=\"psychology clearfix\">\n<div class=\"orange-bar\">\n<h2 class=\"page-container\"><strong>Celebrating an American Icon<\/strong><\/h2>\n<\/div>\n<div class=\"page-container\">\n<div class=\"maincolumn\">\n<div class=\"share-video-button\">\n<p><iframe loading=\"lazy\" title=\"Happy birthday, T-shirt!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DZvUYj82eF0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"flexslider\">\n<h2><strong>Psychology of the T-shirt<\/strong><\/h2>\n<p>Jennifer Baumgartner, PsyD.<br \/>\n<b><img class=\"lazy\" alt=\"\" width=\"80\" height=\"80\" data-src=\"https:\/\/www.tshirtbirthday.com\/wp-content\/uploads\/dr.jpg\"><br \/>\n<\/b><br \/>\nAuthor: <i>You Are What You Wear<\/i><\/p>\n<ul class=\"slides clearfix\">\n<li><!-- <img class=\"lazy\" data-src=\"dr.png\" alt=\"\" width=\"100\" height=\"100\" \/> -->&#8220;Customized apparel is a way of expressing ourselves in a world where so much is mass-marketed. We want to be unique.&#8221;<\/li>\n<li><!-- <img class=\"lazy\" data-src=\"dr.png\" alt=\"\" width=\"100\" height=\"100\" \/> -->&#8220;At the same time, wearing a shirt custom made for your group is an identifier that you are part of the same clan. Throughout history, humans have dressed alike to indicate a bond. Much like tribal costumes or coats of arms, custom t-shirts give people a sense of belonging.&#8221;<\/li>\n<li><!-- <img class=\"lazy\" data-src=\"dr.png\" alt=\"\" width=\"100\" height=\"100\" \/> -->&#8220;We\u2019re more likely to bond with others when we share an emotional event with them. T-shirts from groups or occasions become a concrete representation of that emotion. We infuse a spirit of a memory or time in our lives to an inanimate object.&#8221;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<footer id=\"colophon\" class=\"site-footer clearfix\" role=\"contentinfo\">\n<div class=\"page-container\">\n<div class=\"footer-social\"><i class=\"icon-youtube\"><\/i><br \/>\n<i class=\"icon-instagram\"><\/i><\/div>\n<div class=\"footer-copyright\">\n<h5>\u00a9 2026 CustomInk, LLC. All rights reserved. CustomInk is a registered trademark of CustomInk LLC. &#8220;T-shirts Unite!&#8221; and the &#8220;Inky&#8221; octopus are trademarks of CustomInk, LLC.<\/h5>\n<\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Long Live the T-shirt! Join CustomInk in Celebrating the T-shirt&#8217;s 100th Birthday. Follow us on Facebook &amp; Twitter to watch the celebration unfold and for the chance to&#8230; Win Free Giveaways Take part in games Share Your Own Favorite T-shirts 100 Years of T-shirts From Batman to Hello Kitty, Explore our 100 Most Iconic T-shirts &nbsp; T-shirts Thru Time: Follow the T-shirt through different eras and watch how things became untucked.Follow the T-shirt through different eras and watch how things became untucked. 1913 Launching an Icon US Navy issues crewneck T-shirts to be worn under uniforms. An American icon is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-25245","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T-shirt 100th Birthday! - Custom Ink Blog<\/title>\n<meta name=\"description\" content=\"Help CustomInk celebrate the 100th birthday of the t-shirt! 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