{"id":13554,"date":"2016-11-14T14:38:47","date_gmt":"2016-11-14T19:38:47","guid":{"rendered":"http:\/\/blog.customink.com\/?p=13554"},"modified":"2016-12-13T14:55:43","modified_gmt":"2016-12-13T19:55:43","slug":"font-of-the-week-archer","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/","title":{"rendered":"Font of the Week \u2014 Archer"},"content":{"rendered":"<!--<p class=\"last-updated\">Last updated on December 13th, 2016 at 02:55 pm<\/p>--><p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/11\/Archer-Font-of-the-Week.png\" alt=\"archer-font-of-the-week\" width=\"630\" height=\"720\" class=\"alignnone size-full wp-image-13737\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/11\/Archer-Font-of-the-Week.png 769w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/11\/Archer-Font-of-the-Week-262x300.png 262w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/11\/Archer-Font-of-the-Week-768x878.png 768w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Archer, created in 2008, was designed by Tobias Frere-Jones and Jonathan Hoefler. Archer was originally designed specifically for use in Martha Stewart Living\u2014 the magazine wanted a &#8220;straightforward&#8221;, yet personable font, and Archer evolved into just that.<\/p>\n<p>As described in the overview of Archer on Typography.com, Frere-Jones and Hoefler wanted to create a font that pulled from the &#8220;ordinary&#8221; world of traditional Antique fonts with the modern flair of Geometrics. Archer became a favorite for it&#8217;s fun take on a familiar style. <\/p>\n<p><span style=\"font-size: small;\"><br \/>\nOur Font of the Week images are created by Emily Clark, an Expert Production Artist at CustomInk and a self-declared font addict. Font of the Week fuels Emily&#8217;s passion to research and learn more about beloved typefaces like Archer. What font should Emily feature next? Sound off in the comments below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Archer, created in 2008, was designed by Tobias Frere-Jones and Jonathan Hoefler. Archer was originally designed specifically for use in Martha Stewart Living\u2014 the magazine wanted a &#8220;straightforward&#8221;, yet personable font, and Archer evolved into just that. As described in the overview of Archer on Typography.com, Frere-Jones and Hoefler wanted to create a font that pulled from the &#8220;ordinary&#8221; world of traditional Antique fonts with the modern flair of Geometrics. Archer became a favorite for it&#8217;s fun take on a familiar style. Our Font of the Week images are created by Emily Clark, an Expert Production Artist at CustomInk and [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-13554","post","type-post","status-publish","format-standard","hentry","category-customink-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Font of the Week \u2014 Archer - Custom Ink Blog<\/title>\n<meta name=\"description\" content=\"Archer, created in 2008, was designed by Tobias Frere-Jones and Jonathan Hoefler. Archer was originally designed specifically for use in Martha Stewart...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Font of the Week \u2014 Archer - Custom Ink Blog\" \/>\n<meta property=\"og:description\" content=\"Archer, created in 2008, was designed by Tobias Frere-Jones and Jonathan Hoefler. Archer was originally designed specifically for use in Martha Stewart...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/\" \/>\n<meta property=\"og:site_name\" content=\"Custom Ink Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/customink\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-14T19:38:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-13T19:55:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/11\/Archer-Font-of-the-Week.png\" \/>\n<meta name=\"author\" content=\"Lissa Eckert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@customink\" \/>\n<meta name=\"twitter:site\" content=\"@customink\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lissa Eckert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/\"},\"author\":{\"name\":\"Lissa Eckert\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#\\\/schema\\\/person\\\/36fffecbf0cf97cf4913ddc1a02b8aac\"},\"headline\":\"Font of the Week \u2014 Archer\",\"datePublished\":\"2016-11-14T19:38:47+00:00\",\"dateModified\":\"2016-12-13T19:55:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/\"},\"wordCount\":138,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Archer-Font-of-the-Week.png\",\"articleSection\":[\"Custom Ink News &amp; Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/\",\"url\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/\",\"name\":\"Font of the Week \u2014 Archer - Custom Ink Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Archer-Font-of-the-Week.png\",\"datePublished\":\"2016-11-14T19:38:47+00:00\",\"dateModified\":\"2016-12-13T19:55:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#\\\/schema\\\/person\\\/36fffecbf0cf97cf4913ddc1a02b8aac\"},\"description\":\"Archer, created in 2008, was designed by Tobias Frere-Jones and Jonathan Hoefler. Archer was originally designed specifically for use in Martha Stewart...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Archer-Font-of-the-Week.png\",\"contentUrl\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Archer-Font-of-the-Week.png\",\"width\":769,\"height\":879},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-archer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Font of the Week \u2014 Archer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/\",\"name\":\"Custom Ink Blog\",\"description\":\"Design Ideas, Slogans, Team Names &amp; More\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#\\\/schema\\\/person\\\/36fffecbf0cf97cf4913ddc1a02b8aac\",\"name\":\"Lissa Eckert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dececff407206b5dbc1c58cc9e995d625724ee20baee56423606c3344854d62c?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dececff407206b5dbc1c58cc9e995d625724ee20baee56423606c3344854d62c?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dececff407206b5dbc1c58cc9e995d625724ee20baee56423606c3344854d62c?s=96&d=blank&r=g\",\"caption\":\"Lissa Eckert\"},\"description\":\"Lissa has been helping customers create their perfect custom swag at Custom Ink since 2014 and loves to share her insights, tips, and tricks.\",\"url\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/author\\\/lissaeckert\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Font of the Week \u2014 Archer - Custom Ink Blog","description":"Archer, created in 2008, was designed by Tobias Frere-Jones and Jonathan Hoefler. Archer was originally designed specifically for use in Martha Stewart...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/","og_locale":"en_US","og_type":"article","og_title":"Font of the Week \u2014 Archer - Custom Ink Blog","og_description":"Archer, created in 2008, was designed by Tobias Frere-Jones and Jonathan Hoefler. Archer was originally designed specifically for use in Martha Stewart...","og_url":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/","og_site_name":"Custom Ink Blog","article_publisher":"https:\/\/www.facebook.com\/customink","article_published_time":"2016-11-14T19:38:47+00:00","article_modified_time":"2016-12-13T19:55:43+00:00","og_image":[{"url":"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/11\/Archer-Font-of-the-Week.png","type":"","width":"","height":""}],"author":"Lissa Eckert","twitter_card":"summary_large_image","twitter_creator":"@customink","twitter_site":"@customink","twitter_misc":{"Written by":"Lissa Eckert","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/#article","isPartOf":{"@id":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/"},"author":{"name":"Lissa Eckert","@id":"https:\/\/www.customink.com\/blog\/#\/schema\/person\/36fffecbf0cf97cf4913ddc1a02b8aac"},"headline":"Font of the Week \u2014 Archer","datePublished":"2016-11-14T19:38:47+00:00","dateModified":"2016-12-13T19:55:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/"},"wordCount":138,"commentCount":0,"image":{"@id":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/#primaryimage"},"thumbnailUrl":"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/11\/Archer-Font-of-the-Week.png","articleSection":["Custom Ink News &amp; Events"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/","url":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/","name":"Font of the Week \u2014 Archer - Custom Ink Blog","isPartOf":{"@id":"https:\/\/www.customink.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/#primaryimage"},"image":{"@id":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/#primaryimage"},"thumbnailUrl":"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/11\/Archer-Font-of-the-Week.png","datePublished":"2016-11-14T19:38:47+00:00","dateModified":"2016-12-13T19:55:43+00:00","author":{"@id":"https:\/\/www.customink.com\/blog\/#\/schema\/person\/36fffecbf0cf97cf4913ddc1a02b8aac"},"description":"Archer, created in 2008, was designed by Tobias Frere-Jones and Jonathan Hoefler. Archer was originally designed specifically for use in Martha Stewart...","breadcrumb":{"@id":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/#primaryimage","url":"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/11\/Archer-Font-of-the-Week.png","contentUrl":"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2016\/11\/Archer-Font-of-the-Week.png","width":769,"height":879},{"@type":"BreadcrumbList","@id":"https:\/\/www.customink.com\/blog\/font-of-the-week-archer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.customink.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Font of the Week \u2014 Archer"}]},{"@type":"WebSite","@id":"https:\/\/www.customink.com\/blog\/#website","url":"https:\/\/www.customink.com\/blog\/","name":"Custom Ink Blog","description":"Design Ideas, Slogans, Team Names &amp; More","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.customink.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.customink.com\/blog\/#\/schema\/person\/36fffecbf0cf97cf4913ddc1a02b8aac","name":"Lissa Eckert","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dececff407206b5dbc1c58cc9e995d625724ee20baee56423606c3344854d62c?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dececff407206b5dbc1c58cc9e995d625724ee20baee56423606c3344854d62c?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dececff407206b5dbc1c58cc9e995d625724ee20baee56423606c3344854d62c?s=96&d=blank&r=g","caption":"Lissa Eckert"},"description":"Lissa has been helping customers create their perfect custom swag at Custom Ink since 2014 and loves to share her insights, tips, and tricks.","url":"https:\/\/www.customink.com\/blog\/author\/lissaeckert\/"}]}},"_links":{"self":[{"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/posts\/13554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/comments?post=13554"}],"version-history":[{"count":0,"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/posts\/13554\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/media?parent=13554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/categories?post=13554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/tags?post=13554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}