{"id":14390,"date":"2017-04-17T08:17:01","date_gmt":"2017-04-17T12:17:01","guid":{"rendered":"http:\/\/blog.customink.com\/?p=14390"},"modified":"2017-04-17T08:17:01","modified_gmt":"2017-04-17T12:17:01","slug":"font-of-the-week-helvetica","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/font-of-the-week-helvetica\/","title":{"rendered":"Font of the Week &#8211; Helvetica"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/04\/15FOTW-Helvetica-768x848-e1492431165333.jpg\" alt=\"13FOTW Caslon Antique\" width=\"650\" height=\"718\" class=\"alignnone size-full wp-image-14391\" \/><\/p>\n<p>With assistance form Eduard Hoffmann, Swiss typeface designer Max Miedinger created Helvetica in 1957. Its tight and narrow spacing is one of its most recognizable qualities, but limits its legibility onscreen and at small print sizes. Nevertheless, Helvetica is widely used in many company logos. For example, American Apparel, BMW, Nestl\u00e9, Skype, and Target all use versions of the font. Even the U.S. government uses widely uses the typeface\u2014federal income tax forms are set in Helvetica.<\/p>\n<p><span style=\"font-size: small;\"><br \/>\nOur Font of the Week images are created by Emily Clark, an Expert Production Artist at CustomInk and a self-declared font addict. Font of the Week fuels Emily&#8217;s passion to research and learn more about beloved typefaces like Helvetica. What font should Emily feature next? Sound off in the comments below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With assistance form Eduard Hoffmann, Swiss typeface designer Max Miedinger created Helvetica in 1957. Its tight and narrow spacing is one of its most recognizable qualities, but limits its legibility onscreen and at small print sizes. Nevertheless, Helvetica is widely used in many company logos. For example, American Apparel, BMW, Nestl\u00e9, Skype, and Target all use versions of the font. Even the U.S. government uses widely uses the typeface\u2014federal income tax forms are set in Helvetica. Our Font of the Week images are created by Emily Clark, an Expert Production Artist at CustomInk and a self-declared font addict. Font of [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-14390","post","type-post","status-publish","format-standard","hentry","category-customink-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Font of the Week - Helvetica - Custom Ink Blog<\/title>\n<meta name=\"description\" content=\"With assistance form Eduard Hoffmann, Swiss typeface designer Max Miedinger created Helvetica in 1957. Its tight and narrow spacing is one of its most...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customink.com\/blog\/font-of-the-week-helvetica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Font of the Week - Helvetica - Custom Ink Blog\" \/>\n<meta property=\"og:description\" content=\"With assistance form Eduard Hoffmann, Swiss typeface designer Max Miedinger created Helvetica in 1957. Its tight and narrow spacing is one of its most...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customink.com\/blog\/font-of-the-week-helvetica\/\" \/>\n<meta property=\"og:site_name\" content=\"Custom Ink Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/customink\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-17T12:17:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/04\/15FOTW-Helvetica-768x848-e1492431165333.jpg\" \/>\n<meta name=\"author\" content=\"Alexa Kitchen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@customink\" \/>\n<meta name=\"twitter:site\" content=\"@customink\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Kitchen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-helvetica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-helvetica\\\/\"},\"author\":{\"name\":\"Alexa Kitchen\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#\\\/schema\\\/person\\\/a5038c86bd2e7c9614fd9f9dcea4edff\"},\"headline\":\"Font of the Week &#8211; Helvetica\",\"datePublished\":\"2017-04-17T12:17:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-helvetica\\\/\"},\"wordCount\":134,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-helvetica\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/15FOTW-Helvetica-768x848-e1492431165333.jpg\",\"articleSection\":[\"Custom Ink News &amp; Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-helvetica\\\/\",\"url\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-helvetica\\\/\",\"name\":\"Font of the Week - Helvetica - Custom Ink Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-helvetica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/font-of-the-week-helvetica\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/15FOTW-Helvetica-768x848-e1492431165333.jpg\",\"datePublished\":\"2017-04-17T12:17:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#\\\/schema\\\/person\\\/a5038c86bd2e7c9614fd9f9dcea4edff\"},\"description\":\"With assistance form Eduard Hoffmann, Swiss typeface designer Max Miedinger created Helvetica in 1957. 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