{"id":14982,"date":"2016-06-27T15:59:11","date_gmt":"2016-06-27T19:59:11","guid":{"rendered":"https:\/\/booster.com\/blog\/?p=957"},"modified":"2017-06-28T16:27:05","modified_gmt":"2017-06-28T20:27:05","slug":"crowdfunding-beats-direct-mail","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/crowdfunding-beats-direct-mail\/","title":{"rendered":"Forget Direct Mail. Why Your Nonprofit Should be Crowdfunding Instead"},"content":{"rendered":"<!--<p class=\"last-updated\">Last updated on June 28th, 2017 at 04:27 pm<\/p>--><div id=\"attachment_958\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/06\/mailbox.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-958\" class=\"wp-image-958 size-full\" src=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/06\/mailbox.jpg\" alt=\"mailbox\" width=\"640\" height=\"440\" \/><\/a><p id=\"caption-attachment-958\" class=\"wp-caption-text\">Photo via Landerholm on Flickr<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Nonprofits tell me all the time that their fundraising is stuck in the mail &#8211; direct mail to be exact. Here\u2019s how one nonprofit executive from a very large organization explained the problem, and the solution I offered.\u00a0<\/span><\/p>\n<p style=\"padding-left: 30px;\"><i><span style=\"font-weight: 400;\">&#8220;Joe, our direct mail efforts are still working, but it\u2019s costing us a fortune. And most people who donate through direct mail are in their 60s, 70s and 80s! We can\u2019t rely on these people forever. We need something new that Generation X, Y &amp; Z will respond to. What can I do?&#8221;<\/span><\/i><\/p>\n<p style=\"padding-left: 30px;\"><i><span style=\"font-weight: 400;\">\u201cThe answer to your problems is in your pocket,\u201d I explained.<\/span><\/i><\/p>\n<p style=\"padding-left: 30px;\"><i><span style=\"font-weight: 400;\">\u201cUmm&#8230;hand my business cards out at more events?\u201d he asked as he fished in his pockets.<\/span><\/i><\/p>\n<p style=\"padding-left: 30px;\"><i><span style=\"font-weight: 400;\">\u201cNo, it\u2019s your phone, silly. You have one on you, right?\u201d<\/span><\/i><\/p>\n<p style=\"padding-left: 30px;\"><i><span style=\"font-weight: 400;\">\u201cOf course I do. Who doesn\u2019t.\u201d<\/span><\/i><\/p>\n<p style=\"padding-left: 30px;\"><i><span style=\"font-weight: 400;\">\u201cExactly,\u201d I replied. \u201cSmartphones are Millennial mailboxes. Just as Baby Boomers and earlier generations relied on the mail to give, younger generations check their phones. Specifically, it\u2019s how younger people use their phones that matters.\u201d<\/span><\/i><\/p>\n<h2><strong>Crowdfunding is the New Direct Mail <\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Giving is different for Millennials than for other generations. They\u2019ve grown up giving online via crowdfunding campaigns. That\u2019s their direct mail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Millennials give they go to popular fundraising websites like:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.booster.com\/\"><span style=\"font-weight: 400;\">Booster<\/span><\/a><\/li>\n<li><a href=\"https:\/\/fundly.com\"><span style=\"font-weight: 400;\">Fundly<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.indiegogo.com\/\"><span style=\"font-weight: 400;\">Indiegogo<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.kickstarter.com\/\">Kickstarter<\/a><\/span><\/li>\n<\/ul>\n<p>Through these platforms organizations and individuals are able to raise funds for any cause!<\/p>\n<p>And as a nonprofit you should consider the following reasons to fuel your push into crowdfunding.<\/p>\n<h3><strong>Crowdfunding is Fun<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When I was a kid I used to like getting things in the mail. I\u2019d run home to check the mailbox every day. These days people are watching for deliveries on online social networks. People get to talk to their friends, share goofy photos and \u201cLike\u201d everything they see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Challenges like the <em>Ice Bucket Challenge<\/em>\u00a0proved that crowdfunding is Millennial entertainment. Your nonprofit should put itself at the very center of what Millennials find fun and interesting.<\/span><\/p>\n<h3><strong>Crowdfunding Has an Impact Donors Can See<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Millennials want to make a different they can see. They don\u2019t want to give to the United Way because their parents did or because their boss asked them to. They want to see the fruits of their donation. Crowdfunding allows them to meet an immediate need, and satisfies their craving to be relevant, current and impactful.<\/span><\/p>\n<h3><strong>Crowdfunding Gives You Maximum Visibility<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If crowdfunding is gasoline, social media is the match. The two go hand in hand. Too many nonprofits are trying to bend Millennial interests to do what they want them to do &#8211; like going to meaningless events. But that doesn\u2019t work. Using crowdfunding means that you go where your audience is, and that audience is on social media.<\/span><\/p>\n<h3><strong>Crowdfunding Meets the Need for Speed<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your average Millennial jumps from one thing to another. Also, being a digital native means they want to accomplish things quickly. Crowdfunding is a quick and easy way for Millennials to donate to their favorite causes and easy for you to become an expert in just by reading up on a few blogs like <a href=\"https:\/\/www.ideaplotting.com\/\">IdeaPlotting<\/a>\u00a0which has excellent crowdfunding advice\u00a0or\u00a0<a href=\"http:\/\/www.crowd101.com\/list-crowdfunding-and-fundraising-websites\/\">Crowd101<\/a>\u00a0which lists out the top crowdfunding platforms for different types of causes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t expect Millennials to find a stamp and envelope on your behalf. Use their tools to meet them where they are and how they want to give.<\/span><\/p>\n<h3><strong>Crowdfunding Gives Younger Donors the Options They Want<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Direct mail means giving in a way that the nonprofit prefers &#8211; with cash and through the mail. Crowdfunding on sites like Booster allow supporters to wear their support with t-shirts. They also have the option of buying a shirt AND making a donation. Or just making a donation.<\/span><\/p>\n<p>There are tons of <a href=\"https:\/\/booster.com\/blog\/product-fundraising-ideas\/\">products<\/a> that your nonprofit can choose to pair with crowdfunding. The goal is to provide something that rewards donors for making a donation!<\/p>\n<h3><strong>Crowdfunding is Less Wasteful<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As a cause marketer who works with businesses on register programs that include \u201cpaper icons\u201d I know firsthand that Millennials are committed to lower expenses and less paper waste. Just six percent of respondents to <a href=\"http:\/\/gocatalist.com\/insights\/\">this survey<\/a> said they prefer &#8220;paper icons.&#8221; Same goes with their feelings on direct mail. What a waste of resources and energy!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the cost of crowdfunding is substantially less. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Direct mail still has its place with older donors, but if your goal is to attract younger donors you need to focus on their preferences for vehicle, impact, speed and variety.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not prioritizing crowdfunding for younger donors is like putting the wrong postage on a letter. Your appeal will go nowhere.<\/span><\/p>\n<p><strong>For more information on crowdfunding, check out these resources:<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/www.booster.com\/blog\/crowdfunding-strategies\/\">Crowdfunding: 7 Superior Strategies to Raise More Funds for Nonprofits<\/a><\/li>\n<li><a href=\"https:\/\/www.booster.com\/blog\/nonprofit-software-2\/\">Types of Nonprofit Software That Can Make Fundraising Easier<\/a><\/li>\n<li><a href=\"https:\/\/www.booster.com\/blog\/websites-like-gofundme\/\">Top GoFundMe Alternatives<\/a><\/li>\n<\/ol>\n<p>[start_your_campaign_CTA]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonprofits tell me all the time that their fundraising is stuck in the mail &#8211; direct mail to be exact. Here\u2019s how one nonprofit executive from a very large organization explained the problem, and the solution I offered.\u00a0 &#8220;Joe, our direct mail efforts are still working, but it\u2019s costing us a fortune. And most people who donate through direct mail are in their 60s, 70s and 80s! We can\u2019t rely on these people forever. We need something new that Generation X, Y &amp; Z will respond to. What can I do?&#8221; \u201cThe answer to your problems is in your pocket,\u201d [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-14982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customink-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forget Direct Mail. 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