{"id":19750,"date":"2019-05-10T11:00:17","date_gmt":"2019-05-10T15:00:17","guid":{"rendered":"https:\/\/blog.customink.com\/?p=19750"},"modified":"2019-11-12T10:52:26","modified_gmt":"2019-11-12T15:52:26","slug":"raising-men-lawn-care-service","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/raising-men-lawn-care-service\/","title":{"rendered":"Changing the World One Lawn (and T-shirt) at a Time"},"content":{"rendered":"

A man, a lawn, and a t-shirt design are working on changing the world.\u00a0<\/span><\/p>\n

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Rodney Smith Jr., owner of Raising Men Lawn Care Service, wearing one of his custom shirts.<\/p><\/div>\n

On a fateful day in 2015, Alabama A&M Computer Science major Rodney Smith Jr. was running late for class when he drove past an elderly man struggling to mow his lawn. Seeing how difficult it was for the man to get the job done, Rodney put all thoughts of school out of his mind and pulled his car over to help. Little did he know, this one act of kindness was about to become a major turning point in his life. Since Rodney had come to the United States from his native Bermuda six years earlier, he had been searching for some sort of a sign to show him what his purpose could be. Now he finally felt like he\u2019d found what he\u2019d been looking for.<\/span><\/p>\n

https:\/\/www.instagram.com\/p\/BefphH8n1Zk\/<\/p>\n

Rodney says it was that night that he decided to start mowing lawns for free for more people in need, focusing on the elderly, the disabled, single moms, and veterans. \u201cI thought about people that a lot of times aren’t physically able to do it. So, that’s why I picked those four groups.\u201d He set a goal to mow 40 lawns by the end of winter. \u201cBut I mowed 40 lawns so quick,\u201d he says, \u201cthat I upped my goal to 100. A month and a half later, I reached my hundredth lawn, and that’s when I came up with the idea.\u201d<\/span><\/p>\n

He knew to get started he would need a name, a design, and custom t-shirts, so he went to the Custom Ink website for inspiration. \u201cI was thinking about just the name, and was on there looking at t-shirts trying to design something, and typed in lawnmower or lawn care.\u201d Clicking through the clip art in the Design Lab, he found an image showing someone growing from a baby into a man mowing a lawn. This sparked an idea. He could call his company Raising Men Lawn Care Service<\/a>. He added a crown above the man\u2019s head and the name below and ordered his first shirts. Soon, he began mowing lawns for free for other people in need under his new company name in his new company shirts. He posted about his efforts on social media, and just a few months later, Raising Men Lawn Care Service went viral.<\/span><\/p>\n

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The clip art Rodney found in the Design Lab and the design he created from it.<\/p><\/div>\n

Everyone wanted to tell his story. He started getting coverage from news outlets like The Washington Post, Today, CBS News and more. \u201cThat’s when a lady by the name of Shannon, who lived in Wichita, KS and a lady by the name of Laurie, who lived in Ohio, said they wanted to get their sons and grandsons involved in the program.\u201d<\/span> Rodney saw what could happen if he made it possible for kids to join the movement he had started and he set up \u201cThe 50 Yard Challenge<\/a>.\u201d It was a simple idea. Any kid over the age of six could sign up and commit to mowing 50 yards. Then, the kids could earn t-shirt rewards based on how far they had gotten. Much like the martial arts belt system, the shirt color would change based on the level they had reached. Mow 10 lawns, get an orange Raising Men Lawn Care shirt. 20 earns green, 30 blue, and once they hit 50, they\u2019d get a coveted black shirt. Not only that, but Rodney would go see them to present it, along with some other gifts. \u201cOnce they mow 50 lawns,\u201d Rodney says, \u201cI drive or fly to wherever they are, I do lawns with them, and I also get them brand new lawn mowers, weed-eaters, and blowers.\u201d<\/span><\/p>\n

https:\/\/www.instagram.com\/p\/BgPakaGjNjk\/<\/p>\n

\u201cIt started off slowly, with those two kids and their respective cities and just like that, I started pushing it, pushing it, pushing it. Then kids in different areas, states, started joining up.\u201d Currently, there are 340 kids in the program in six countries: the U.S., Canada, Bermuda, England, Australia, and Germany. Rodney hopes to someday have kids participating in every country.<\/span><\/p>\n

He has incorporated the name Raising Women so that girls can also participate and get a set of shirts recognizing them as well. \u201cWe\u2019re trying to get boys and girls to get involved in the program,\u201d says Rodney. \u00a0He also didn\u2019t want to leave out those kids who are too little to operate the real mowers. \u201cI came across these toy bubble mowers online, and they gave the idea of getting younger kids, six and below, to join in the program. I just put these little bubble mowers on my website, and people sponsored them. I started taking them to the younger kids to get them involved. They wear our t-shirts now, and they put the bubbles, and make people smile.\u201d For Rodney, it\u2019s all about putting as much good out into the world as possible. <\/span><\/p>\n

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Rodney in his custom shirt and custom hat.<\/p><\/div>\n

Now, he\u2019s taking on his biggest project yet, and he\u2019s doing it all to honor veterans. With his \u201cThank You For Your Service Tour,\u201d Rodney is setting out to mow one veteran\u2019s lawn in all 50 states, and Custom Ink is pitching in to help. In addition to providing his lawn care services, he\u2019ll be gifting each veteran a specially designed t-shirt, donated by Custom Ink, recognizing the veteran\u2019s service and a personal framed letter. <\/span><\/p>\n

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Try these tips to start
\nyour own t-shirt fundraiser<\/div>\n
    \n
  1. \n
    Pick a great cause and a name.<\/div>\n<\/li>\n
  2. \n
    Choose a bold color combination.<\/div>\n<\/li>\n
  3. \n
    Create your design.<\/div>\n<\/li>\n
  4. \n
    Set up the fundraiser.<\/div>\n<\/li>\n
  5. \n
    Tell everyone you know.<\/div>\n<\/li>\n<\/ol>\n