{"id":19855,"date":"2019-05-13T09:30:45","date_gmt":"2019-05-13T13:30:45","guid":{"rendered":"https:\/\/blog.customink.com\/?p=19855"},"modified":"2019-05-10T15:21:00","modified_gmt":"2019-05-10T19:21:00","slug":"32-expert-tips-for-generating-business-name-ideas","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/32-expert-tips-for-generating-business-name-ideas\/","title":{"rendered":"32 Expert Tips for Generating Business Name Ideas"},"content":{"rendered":"

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A business starts with an idea, and right after that comes a name. So choosing the right moniker for your company is no small fete. Maybe you want to keep it simple by using your name along with a word that relates to the industry you work in, or you want to come up with something totally new and exciting. Either way, we\u2019re here to help! Below are 32 expert tips for generating business names ideas. We hope this helps you get the creative juices flowing\u2013you\u2019ll have a business name in no time!<\/p>\n

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  1. Make sure you can get the domain name<\/h3>\n

    Almost as important as the name, is making sure that name can live online. Check your favorite domain\/hosting site to see if your name is available. Even if .com isn\u2019t available, you might be able to get a different url extension\u2013just make sure it\u2019s what you actually want.<\/p>\n

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  2. Make sure you can get the trademark<\/h3>\n

    It\u2019s no good if the business name you want is already trademarked, so check it here<\/a> first. If it\u2019s available, that\u2019s great! You also might want to consider trademarking it yourself so someone else can\u2019t use it. <\/p>\n

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  3. Misspell with different vowels<\/h3>\n

    If you\u2019re not a spelling stickler, we love the idea of mispelling your business name using different vowels. For example, use \u201cy\u201d instead of \u201ci\u201d so instead of Nitro try Nytro or even Nyytro. You could even try removing vowels from a word such as Awesome to Awsme. <\/p>\n

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  4. Explore puns<\/h3>\n

    If you read our blog, you know Custom Ink loves a good pun. We call ourselves “Inkers” and our intranet the \u201cInkernet.\u201d Punny business names are so fun\u2014try swapping \u201cproperty\u201d to \u201cproper tea.\u201d We\u2019d cheers to that!<\/p>\n

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  5. Build around mascots or symbols<\/h3>\n

    If a mascot or symbol is your core identity, think of the words associated with that mascot. The more unique the mascot, the easier this will be. If something you love, like \u201ctiger”, is too generic, get more specific, like \u201cbengal.\u201d <\/p>\n

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  6. Build around your core values<\/h3>\n

    Core values are important for business, and they can tie right into your name. Do you focus on honestly, integrity, and partnership? Bring those into your name like \u201cX Partners\u201d or \u201cHonest Ventures.\u201d<\/p>\n

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  7. Explore all synonyms<\/h3>\n

    Kind of like writing that term paper in high school, but better! Use a synonym generator and expand beyond your initial group of keywords. Just make sure the word you choose still embodies the identity of your company.<\/p>\n

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  8. Think laterally or perpendicularly<\/h3>\n

    Custom Ink is a good example since we don\u2019t sell ink, per say. But it works! And it contains \u201ccustom\u201d which is still a critical piece of \u201ccustom t-shirts.\u201d Think about what your company does or the products it uses, and use those for inspiration.<\/p>\n

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  9. Pivot from the obvious<\/h3>\n

    Say you are a DNA coding lab and everything around the double helix is taken. How about \u201cTriple Helix\u201d where the third element is your company and people? Think about what you do, then add what you bring to the table.<\/p>\n

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  10. Combine core identity & value prop words<\/h3>\n

    Mix it up\u2013literally! Combine words from your identity or values, for example, Hydraulics+Diagnostics=Hydrostics. This is a great way to come up with a unique name, and you can even play with adding or subtracting letters and vowels like we talked about in #3.<\/p>\n

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  11. Combine or use founders\u2019 names<\/h3>\n

    If you like your name, use it! This is especially popular in law and finance, but depending on your name or your partners\u2019 names, you might have lots of options. Combine them with an identifying term at the end such as \u201cgroup,\u201d \u201ccompany,\u201d or \u201cstudio.\u201d<\/p>\n

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  12. Use metaphors to brainstorm<\/h3>\n

    If you\u2019re drawing a blank, think about what your business symbolizes. For example, Safari, a common Internet browser, helps you explore, but on the Internet. Take what your company does and use a symbolic word for your name.<\/p>\n

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  13. Use similes to brainstorm<\/h3>\n

    We\u2019re taking you back to elementary school English here\u2013a simile is a figure of speech that compares two different things in a descriptive way. Think \u201ccute as a button\u201d or \u201chappy as a clam.\u201d Maybe you won\u2019t end up using this full phrase, but it could inspire you to use one of the words as your company name.<\/p>\n

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  14. Explore acronyms for longer, more complex concepts<\/h3>\n

    An acronym is an abbreviation formed from the first letter of each word in a series. Common examples are ASAP\u2013as soon as possible or even text lingo like LOL\u2013laughing out loud. If your business has a longer name such as Hometown Organic Produce, name it HOP! <\/p>\n

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  15. Spell words backwards<\/h3>\n

    You don\u2019t need a palindrome\u2013something that\u2019s spelled the same way forwards and backwards, like \u201ckayak\u201d\u2013to make this a word. You can create a totally new word using what you have. Is your last name Jones but it feels too generic? Use Senoj Co. for your company name. It\u2019s sure to keep people guessing!<\/p>\n

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  16. Explore industry jargon<\/h3>\n

    All industries have different jargon words, but we\u2019re sure you\u2019ve heard a lot of them. \u201cIn the loop\u201d or \u201cflesh it out\u201d are a couple of examples. Think about terms you use often in your business and use that to inspire your business name.<\/p>\n

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  17. Look back in history<\/h3>\n

    To move your business into the future, look back! Are there historical figures or events you can use to inspire your business name? If you work in carpentry, think about Noah, who built the ark. Or if you work in the travel space, thing of historical travelers like Magellan or the ship Santa Mar\u00eda.<\/p>\n

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  18. Think about different languages<\/h3>\n

    Latin is a great example here, but you can use any language you love to come up with a unique name. Let\u2019s say you work in the home goods or real estate space. \u201cDomun\u201d means home or house in Latin. What a great name! Try it out with your own and see what different names you can find.<\/p>\n

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  19. Explore mythology<\/h3>\n

    From Greek gods to creatures like unicorns, there\u2019s many ways to bring the mythical into your business name. One of the most common is Nike\u2013the Greek goddess of victory. Take what your company does and see if there\u2019s a mythological creature that focused on the same.<\/p>\n

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  20. Turn to space and astronomy<\/h3>\n

    Are stars, galaxies, or constellations a fit for your company? This kind of name is everywhere, from Milky Way bars to Mercury and Saturn cars. Dive deeper into the skies to see if there\u2019s a fit out there for you. <\/p>\n

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  21. Explore legends<\/h3>\n

    Who doesn\u2019t love a good legend? Think Troy and the Trojan horse, or Atlantis. Does any folklore or historical story relate to you and your business? Let it inspire your name. Starbucks did just that\u2013inspired by Moby Dick.<\/p>\n

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  22. Make it geographical<\/h3>\n

    Bring your name close to home and Include the neighborhood or city where you live and work. It can be as simple as \u201cDowntown Dessert Shoppe\u201d or \u201cSouth End Handymen.\u201d If your city has a symbol like \u201cThe Big Apple\u201d or \u201cThe Windy City,\u201d use those tropes for inspiration as well.<\/p>\n

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  23. Do keyword research<\/h3>\n

    When in doubt, trust the robots. Software can help you do keyword research to make sure you include an important keyword for search engine optimization reasons. Keyword research can help you choose a name that will be more popular in searches, making it easier for potential customers to find you.<\/p>\n

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  24. Use associations<\/h3>\n

    What does your industry or company associate with? If you run a skincare business, you associate with health and dermatology. Or maybe you\u2019re in the lighting business, which relates to energy and power. Use these associations and words to inspire your name\u2013it could even help customers better understand your breadth of offerings.<\/p>\n

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  25. Use glossaries from industry publications<\/h3>\n

    Do you ever read industry publications and not know certain words or terms? Use them to inspire your company name! Think of it like using a word from another language, but in this case, it directly relates to what you do. Some examples are words like \u201coffprint\u201d or \u201cpica\u201d if you work in publishing or editing. You can use these unique terms to your advantage in any industry.<\/p>\n

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  26. Explore words that exude abundance<\/h3>\n

    From Pandora being an ode to Pandora\u2019s Box and Google being a reference to googolplex, using words that imply your company\u2019s abundance is a great way to make your business stand out. Think about things that are full and vast, like oceans, space, or even a cup that runneth over.<\/p>\n

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  27. Use words that exude exclusivity<\/h3>\n

    You can also take the opposite approach from abundance for a more narrow niche product, or a product that is meant to make people feel exclusive or special. You\u2019ve probably seen companies before that imply this through words like \u201cVIP\u201d and \u201creserve.\u201d<\/p>\n

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  28. Focus on the customer<\/h3>\n

    If your focus is on your customers, use language to enforce that idea. Words like my, you, your, we, ours, can help explain your business and what it does for others. \u201cMy\u201d in a name puts the power in the users hands, or \u201cour\u201d implies that you\u2019re here to work with them through and through.<\/p>\n

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  29. Play with adjectives<\/h3>\n

    Is your company dazzling, lively, colossal, or beautiful? Adjectives can help you hone in on your name or discover a word that fits the bill. Think \u201cDazzling Diamonds\u201d for your jewelry store or even be more playful like \u201cBeguiling Brewhouse.\u201d<\/p>\n

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  30. Play with verbs<\/h3>\n

    Be, feel, find, move, talk\u2013what will verbs tell you about your brand? Whether it\u2019s what you do or how you treat your customers, your business is full of action, so bring it into your name. You can keep it simple like \u201cGoods on the Move\u201d for your delivery service, or get even more creative like \u201cGobbled Greens\u201d for your salad shop or farmstand.<\/p>\n

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  31. Think ironically<\/h3>\n

    \u201cNameless\u201d and \u201cA Working Title\u201d are examples of ironic business names. We\u2019d say this is generally only fitting for creative products rather than more utilitarian products, but it can really work in some instances. <\/p>\n

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  32. Invent a new word altogether<\/h3>\n

    Language is meant to change and evolve. Ginormous wasn’t even a word 20 years ago, and yet it was so obvious what it meant, people made it a word. Think about what your company does and build on that\u2013you could come up with the next \u201cGoogle it.\u201d<\/ol>\n

    We hope these tips and tricks inspired you for your business name. What’s your favorite way to brainstorm ideas for your company? Tell us about it in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"

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Make sure you can get the domain […]<\/p>\n","protected":false},"author":40,"featured_media":19856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[919,8],"tags":[],"class_list":["post-19855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-names","category-customink-news"],"yoast_head":"\n32 Expert Tips for Generating Business Name Ideas - Custom Ink Blog<\/title>\n<meta name=\"description\" content=\"A business starts with an idea, and right after that comes a name. So choosing the right moniker for your company is no small fete. 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