{"id":23254,"date":"2021-01-21T18:43:49","date_gmt":"2021-01-21T23:43:49","guid":{"rendered":"https:\/\/blog.customink.com\/?p=23254"},"modified":"2022-09-16T11:39:31","modified_gmt":"2022-09-16T15:39:31","slug":"how-custom-gear-boosts-three-food-service-businesses","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/how-custom-gear-boosts-three-food-service-businesses\/","title":{"rendered":"How Custom Gear Boosts Three Food Service Businesses"},"content":{"rendered":"<!--<p class=\"last-updated\">Last updated on September 16th, 2022 at 11:39 am<\/p>--><p><span style=\"font-weight: 400;\">As a food service business owner, <\/span><a href=\"https:\/\/www.customink.com\/products\/business-occupations\/restaurant-food-services\/340\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">custom uniforms, promo products, and health and wellness items like masks and antimicrobial pens<\/span><\/a><span style=\"font-weight: 400;\"> are all important for outfitting and promoting your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We talked to three of our food service business customers to get insight into how custom gear has helped them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCustom gear helped us with our branding!\u201d says Kristin Cordell, co-owner and marketing and event coordinator for <\/span><a href=\"http:\/\/www.doughheadswaffles.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Dough Heads Waffles<\/span><\/a><span style=\"font-weight: 400;\">. She recently ordered both <\/span><a href=\"https:\/\/www.customink.com\/products\/t-shirts\/short-sleeve-t-shirts\/hanes-authentic-t-shirt\/116200?PK=116202\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hanes Authentic T-shirts<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.customink.com\/products\/t-shirts\/short-sleeve-t-shirts\/hanes-tall-beefy-t-shirt\/196700?PK=196702\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hanes Tall Beefy T-shirts<\/span><\/a><span style=\"font-weight: 400;\"> with their logo to use as uniforms. They also sell them on their website. \u201cWe have customers wearing them as well as employees.\u201d<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHQIOePDhCH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CHQIOePDhCH\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Dough Heads Stuffed Waffles (@doughheadswaffles)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">A food truck business, Dough Heads Waffles provides the Lancaster, Pennsylvania area with specialty stuffed waffles they\u2019ve named the \u201cWocket\u201d (pronounced <\/span><i><span style=\"font-weight: 400;\">wok-it<\/span><\/i><span style=\"font-weight: 400;\">), short for waffle pocket. Serving up delicious dough stuffed with everything from Buffalo Chicken and Veggie Parm to Bananas Foster and Cookie Butter, they\u2019ve found that having a standout logo and cool custom gear really helps their business stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Dough Heads team turned to Custom Ink because they were able to get custom t-shirts with extended sizing and printing with true color matching. \u201cWe love the bright print quality and the specialty sizing options,\u201d says Kristin. \u201cA few of our employees need big &amp; tall options, so that was great to be able to get what we needed!\u201d<\/span><\/p>\n<div id=\"attachment_23256\" style=\"width: 2058px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23256\" class=\"wp-image-23256 size-full\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-scaled.jpg\" alt=\"\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-scaled.jpg 2048w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-300x200.jpg 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-1024x683.jpg 1024w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-768x512.jpg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-1536x1024.jpg 1536w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-1920x1280.jpg 1920w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-1680x1120.jpg 1680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-1240x827.jpg 1240w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-860x573.jpg 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-680x453.jpg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-500x333.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-400x267.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-250x167.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-200x133.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-100x67.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-76x51.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-50x33.jpg 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><p id=\"caption-attachment-23256\" class=\"wp-caption-text\">Leanna Blevins and Kristin Cordell in their custom Dough Heads shirts. Photo credit: Kristin Cordell, Dough Heads<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Being mobile, food trucks often have to get creative to help their customers feel comfortable, even if they\u2019ve just parked somewhere. <\/span><a href=\"https:\/\/www.customink.com\/products\/promotional-products\/blankets\/alpine-fleece-throw-blanket\/864900\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Throw blankets<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.customink.com\/products\/signs-banners\/canopy-tents\/10-canopy-tent\/792600\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">canopy tents<\/span><\/a><span style=\"font-weight: 400;\"> customized with a company logo can quickly make any park or parking lot feel like an event. A lot of brick and mortar establishments are setting up outdoor areas with tents as well, and in the colder months, the smart ones have throw blankets on hand as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Particularly impacted by the global pandemic, all sorts of food services businesses have had to learn to adapt to a changing landscape. Formerly focusing on catering, <\/span><a href=\"https:\/\/cheesemonsterstudio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Cheesemonster Studio<\/span><\/a><span style=\"font-weight: 400;\">, a woman-owned retail cheese and cheese education business located in Washington D.C, pivoted their business to retail after their usual bookings went away.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CH3N6zXBHDf\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CH3N6zXBHDf\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Cheesemonster Studio (@cheesemonsterdc)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Owner and head cheesemonger Alice Bergen Phillips says, \u201cWe opened our online retail cheese shop this past June and continued our cheese education classes virtually over Zoom. The silver lining to all of this craziness has been that we are now able to reach a much more far-ranging audience because we teach virtually and we ship all over the country and are able to connect with people who are all over the place, not just in DC.\u201d This also opened up other unexpected opportunities for marketing. \u201cAfter pivoting from catering to retail, we now had the back-end capabilities to bring in some awesome merch.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She says that having custom t-shirts not only brings in money but it helps promote their business. \u201cIt genuinely blows my mind that there are folks walking around with our logo on their chest, and it&#8217;s such a unique design that other people are bound to ask them about it. Getting the word out about Cheesemonster, especially after having to make such a drastic change in our business, is absolutely essential to our survival, so having these t-shirts is incredibly helpful!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beth George, owner of <\/span><a href=\"https:\/\/byobbagels.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">BYOB BAGELS<\/span><\/a><span style=\"font-weight: 400;\"> (which she says stands for Be Your Own Boss, Build Your Own Business, Bake Your Own Bagels) in Englewood, New Jersey, has had to re-orient her business goals a few times over the years. A former child advocate attorney, she was distressed when her four-year-old started exhibiting behaviors of the children she\u2019d worked to help. After a lot of research, she discovered for her son the source of the issues was dietary. Once they changed what he was eating, he started to excel. The thing he missed most was bagels, so she developed a wheat-free bagel recipe that eventually led her to a successful food consulting business.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CH_LmAZJfyt\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CH_LmAZJfyt\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by BYOBBAGELS (@byobbagels)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">This year, when she ordered her new batch of t-shirts, she added <\/span><a href=\"https:\/\/www.customink.com\/products\/health-wellness\/face-masks\/205\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">custom masks<\/span><\/a><span style=\"font-weight: 400;\"> for the first time. \u201cWe wanted to look snazzy.\u00a0 We were fortunate to get a huge amount of press, first with a front page feature in September 2020 in the Food Section of the New York Times, then in October 2020 on ABC as a Localish feature, and in November 2020, as a feature on the CBS Sunday Morning Annual Food Show.\u201d<\/span><\/p>\n<div id=\"attachment_23257\" style=\"width: 2058px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-23257\" class=\"size-full wp-image-23257\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-scaled.jpg\" alt=\"\" width=\"2048\" height=\"1501\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-scaled.jpg 2048w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-300x220.jpg 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-1024x751.jpg 1024w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-768x563.jpg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-1536x1126.jpg 1536w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-1920x1407.jpg 1920w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-1680x1231.jpg 1680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-1240x909.jpg 1240w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-860x630.jpg 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-680x498.jpg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-500x367.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-400x293.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-250x183.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-200x147.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-100x73.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-76x56.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/BethlookingintocomputerNYTs-50x37.jpg 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><p id=\"caption-attachment-23257\" class=\"wp-caption-text\">FAIR LAWN, NEW JERSEY &#8211; SEPTEMBER 17, 2020:<br \/>Beth George, 57, and Frank Mauro, 81 are the world\u2019s go-to \u201cbagel consultants\u201d with their business BYOB Bagels. In this image, Beth works with clients in Texas via FaceTime. The clients (Rich Adams, beard w\/ sunglasses \/\/ Brian Dunn, grey shirt \/\/ Doug Dobolek, blue shirt) are being taught how to make the proper dough.<br \/>CREDIT: Michael George for The New York Times<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Beth says that her custom t-shirts and masks are her calling card. \u201c With every media event, Zoom meeting, in person meeting, etc., I wear the t-shirts, and if, in person, the COVID protective masks. The shirts are a lot more memorable than my face!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We asked Kristin, Alice, and Beth to give their best advice to someone else in their field who is thinking about getting custom gear and this is what they had to say:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kristin says, \u201cMake sure you&#8217;re ordering custom gear from a company that is really able to do a true color match, and consider what sizes are needed!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alice advises, \u201cMake sure you have a logo that you love and that is easily recognizable &#8211; that makes the merch design all that much easier.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beth says, \u201cJUST DO IT.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, whether you\u2019re looking to refresh uniforms, get new custom masks, or outfit your business, <\/span><a href=\"https:\/\/www.customink.com\/products\/business-occupations\/restaurant-food-services\/340\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">you can find great options chosen specifically for restaurants and food services over at our website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<footer class=\"blog-ListBox-cta\"><a class=\"sb-Btn blog-trackable-link\" href=\"https:\/\/www.customink.com\/products\/business-occupations\/restaurant-food-services\/340\" target=\"_blank\" rel=\"noopener noreferrer\">Shop Now<\/a><\/footer>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a food service business owner, custom uniforms, promo products, and health and wellness items like masks and antimicrobial pens are all important for outfitting and promoting your company. We talked to three of our food service business customers to get insight into how custom gear has helped them. \u201cCustom gear helped us with our branding!\u201d says Kristin Cordell, co-owner and marketing and event coordinator for Dough Heads Waffles. She recently ordered both Hanes Authentic T-shirts and Hanes Tall Beefy T-shirts with their logo to use as uniforms. They also sell them on their website. \u201cWe have customers wearing them [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":23256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-23254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customink-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Custom Gear Boosts Three Food Service Businesses - Custom Ink Blog<\/title>\n<meta name=\"description\" content=\"As a food service business owner, custom uniforms, promo products, and health and wellness items like masks and antimicrobial pens are all important for...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customink.com\/blog\/how-custom-gear-boosts-three-food-service-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Custom Gear Boosts Three Food Service Businesses - Custom Ink Blog\" \/>\n<meta property=\"og:description\" content=\"As a food service business owner, custom uniforms, promo products, and health and wellness items like masks and antimicrobial pens are all important for...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customink.com\/blog\/how-custom-gear-boosts-three-food-service-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Custom Ink Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/customink\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-21T23:43:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-16T15:39:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/01\/PicsArt_12-04-12.41.57-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miellyn Barrows\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@customink\" \/>\n<meta name=\"twitter:site\" content=\"@customink\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miellyn Barrows\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/how-custom-gear-boosts-three-food-service-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/how-custom-gear-boosts-three-food-service-businesses\\\/\"},\"author\":{\"name\":\"Miellyn Barrows\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#\\\/schema\\\/person\\\/1708cfa4b88f803e02c2ae99c0af66cd\"},\"headline\":\"How Custom Gear Boosts Three Food Service Businesses\",\"datePublished\":\"2021-01-21T23:43:49+00:00\",\"dateModified\":\"2022-09-16T15:39:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/how-custom-gear-boosts-three-food-service-businesses\\\/\"},\"wordCount\":1044,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/how-custom-gear-boosts-three-food-service-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/PicsArt_12-04-12.41.57-scaled.jpg\",\"articleSection\":[\"Custom Ink News &amp; 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