{"id":23324,"date":"2021-02-19T14:40:09","date_gmt":"2021-02-19T19:40:09","guid":{"rendered":"https:\/\/blog.customink.com\/?p=23324"},"modified":"2026-02-13T09:38:08","modified_gmt":"2026-02-13T14:38:08","slug":"social-media-for-your-business","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/","title":{"rendered":"How to Help Your Business Shine Through Social Media"},"content":{"rendered":"

Social media marketing and content creation can be a challenge for many business owners. That\u2019s why CEO and Instagram Strategist Natasha Samuel started her consulting business, <\/span>Shine With Natasha<\/span><\/a>. She shared with us some of her top tips for making your business’s social media really <\/span>shine<\/span><\/i>, and everything starts with custom gear.<\/span><\/p>\n

Wearing branded company gear can really make you and your team look like pros. \u201cIt helps my community and team feel even more connected with my brand,\u201d says Natasha. \u201cIt’s also great for using in content and shoots to automatically add a branded element.\u201d<\/span><\/p>\n

She says it\u2019s important to make sure that you look at your custom gear needs holistically. \u201cThink of what your community, team, and yourself would LOVE to wear every single day. We all have that shirt or sweater we can’t wait to get out of the wash.\u201d Both style and quality are important factors. \u201cFocus on the comfort and versatility in your design so it becomes a staple,\u201d says Natasha. This is why she chose Bella + Canvas<\/a> to create her custom t-shirts. \u201cI knew the Bella + Canvas brand would offer a high quality, soft, and comfortable piece of clothing that would be perfect for work from home or filming video content.\u201d<\/span>Natasha also knows how important it is to have a great custom design. That\u2019s why she had her team’s designer, <\/span>Fabiana<\/span><\/a>, create the <\/span>Keep Shining <\/span><\/i>illustration by hand. The warmth of a hand-drawn font works well with Natasha\u2019s brand as does the sunny yellow color which permeates her Instagram feed and the rest of her online presence. She chose black shirts because of the versatility and the fact that it would help make the colors pop.<\/span><\/p>\n

\"a<\/a>

Natasha in her custom Bella + Canvas Women’s Tri-Blend T-shirt<\/a>. Photo courtesy: Natasha Samuel<\/p><\/div>\n

If you don’t have a designer on staff, don’t worry! Custom Ink has artists ready to provide custom design services<\/a> as well as an easy-to-use Design Lab<\/a> where you can design it yourself.<\/p>\n

It\u2019s been three years since Natasha started her own business, and she\u2019s just getting started. As she wrote on her Instagram, \u201cI love to harp on the naive version of me that started my business in my college apartment, broke as can be right after my 21st birthday with the simple desire to live life on my own terms, help people, and truly have fun creating. I had no clue how hard it’d be\u2014and wow has that vision evolved and grown bigger than I could’ve ever imagined.\u2060\u201d<\/span><\/p>\n

Learning about how to successfully brand a business while studying Mass Communications at the University of South Florida, Natasha discovered that her true passion was helping others succeed. She told us, \u201cIn my last semester of college, I noticed that so many business owners struggle to feel confident showing up on social media, and others can\u2019t find the time to consistently create content. It became my mission to help small business owners shine on Instagram through a video strategy that is fulfilling and fun without the overwhelm.\u201d Around the same time, her long-term internship ended. Instead of looking for another job, Natasha decided that she would take advantage of the opportunity and start her own consulting business.<\/span><\/p>\n

Thus, Shine With Natasha was born. She now has a staff of three, and her company has a podcast, offers training courses, digital resources, free downloads, and more all set to help businesses market themselves better. They also offer resources to their followers on Instagram.<\/span><\/p>\n

\"a<\/a>

Natasha in her custom Bella + Canvas Women’s Drop Shoulder Cropped Crewneck Sweatshirt<\/a>. Photo courtesy: Natasha Samuel<\/p><\/div>\n

One of our favorite posts, titled \u201c<\/span>4 IDEAS FOR A MEMORABLE BRAND EXPERIENCE,\u201d gives followers tips on how to create a great Instagram account. Her first recommendation is to send gifts and goody bags to clients. Sending giveaways like notebooks and pens can leave a lasting impression, make customers feel special, and may even prompt them to share a photo on social media and tag you. Adding your logo can be a great way to get your brand out there in an authentic way. Her second suggestion is to create custom t-shirts or sweatshirts for your team and fans. Third, brand your digital events with a custom design or \u201cstory template.\u201d Natasha writes, \u201cWhether it’s for a live webinar or a course enrollment period, creating a fill-in template for your followers to share on Stories is an interactive experience.\u201d And last, recognize your clients and customers. If you \u201cshout them out\u201d they\u2019ll feel like you appreciate them and they will be more likely to return the favor. Check out Natasha\u2019s Instagram account for more great ideas like these.<\/span><\/p>\n

Having a strong social media presence takes work, but if you\u2019re strategic and authentic about how you engage your current and potential customers, you can really boost your business. Custom gear is a great place to start.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Social media marketing and content creation can be a challenge for many business owners. That\u2019s why CEO and Instagram Strategist Natasha Samuel started her consulting business, Shine With Natasha. She shared with us some of her top tips for making your business’s social media really shine, and everything starts with custom gear. Wearing branded company gear can really make you and your team look like pros. \u201cIt helps my community and team feel even more connected with my brand,\u201d says Natasha. \u201cIt’s also great for using in content and shoots to automatically add a branded element.\u201d She says it\u2019s important […]<\/p>\n","protected":false},"author":58,"featured_media":23326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-23324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customink-news"],"yoast_head":"\nHow to Help Your Business Shine Through Social Media - Custom Ink Blog<\/title>\n<meta name=\"description\" content=\"Social media marketing can be a challenge for many businesses, but custom gear can help. Instagram Strategist Natasha Samuel shares her tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Help Your Business Shine Through Social Media - Custom Ink Blog\" \/>\n<meta property=\"og:description\" content=\"Social media marketing can be a challenge for many businesses, but custom gear can help. Instagram Strategist Natasha Samuel shares her tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Custom Ink Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/customink\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-19T19:40:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T14:38:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/IMG_0366_jpg-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miellyn Barrows\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@customink\" \/>\n<meta name=\"twitter:site\" content=\"@customink\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miellyn Barrows\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/\"},\"author\":{\"name\":\"Miellyn Barrows\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#\\\/schema\\\/person\\\/1708cfa4b88f803e02c2ae99c0af66cd\"},\"headline\":\"How to Help Your Business Shine Through Social Media\",\"datePublished\":\"2021-02-19T19:40:09+00:00\",\"dateModified\":\"2026-02-13T14:38:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/\"},\"wordCount\":842,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/IMG_0366_jpg-scaled.jpg\",\"articleSection\":[\"Custom Ink News & Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/\",\"url\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/\",\"name\":\"How to Help Your Business Shine Through Social Media - Custom Ink Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/IMG_0366_jpg-scaled.jpg\",\"datePublished\":\"2021-02-19T19:40:09+00:00\",\"dateModified\":\"2026-02-13T14:38:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#\\\/schema\\\/person\\\/1708cfa4b88f803e02c2ae99c0af66cd\"},\"description\":\"Social media marketing can be a challenge for many businesses, but custom gear can help. Instagram Strategist Natasha Samuel shares her tips.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/IMG_0366_jpg-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/IMG_0366_jpg-scaled.jpg\",\"width\":1536,\"height\":2048,\"caption\":\"a woman smiles at her phone wearing a black custom sweatshirt with a yellow and white design that says Keep Smiling with a sun and clouds\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/social-media-for-your-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Help Your Business Shine Through Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/\",\"name\":\"Custom Ink Blog\",\"description\":\"Design Ideas, Slogans, Team Names & More\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#\\\/schema\\\/person\\\/1708cfa4b88f803e02c2ae99c0af66cd\",\"name\":\"Miellyn Barrows\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/54d057f91116e6095950634d7f200e720fac2fb95ae828e6976ee5090038fc04?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/54d057f91116e6095950634d7f200e720fac2fb95ae828e6976ee5090038fc04?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/54d057f91116e6095950634d7f200e720fac2fb95ae828e6976ee5090038fc04?s=96&d=blank&r=g\",\"caption\":\"Miellyn Barrows\"},\"description\":\"Miellyn is the Director of Marketing Content at Custom Ink. Her work has spanned marketing for television networks like TLC and Travel, educational content for Smithsonian and National Geographic, marketing and story for indie video games, essays for publishers including Random House, The Telegraph, and Smart Pop Books, and stories for press outlets like VICE and VH1.\",\"url\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/author\\\/miellynbarrows\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Help Your Business Shine Through Social Media - Custom Ink Blog","description":"Social media marketing can be a challenge for many businesses, but custom gear can help. Instagram Strategist Natasha Samuel shares her tips.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/","og_locale":"en_US","og_type":"article","og_title":"How to Help Your Business Shine Through Social Media - Custom Ink Blog","og_description":"Social media marketing can be a challenge for many businesses, but custom gear can help. Instagram Strategist Natasha Samuel shares her tips.","og_url":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/","og_site_name":"Custom Ink Blog","article_publisher":"https:\/\/www.facebook.com\/customink","article_published_time":"2021-02-19T19:40:09+00:00","article_modified_time":"2026-02-13T14:38:08+00:00","og_image":[{"width":1536,"height":2048,"url":"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/IMG_0366_jpg-scaled.jpg","type":"image\/jpeg"}],"author":"Miellyn Barrows","twitter_card":"summary_large_image","twitter_creator":"@customink","twitter_site":"@customink","twitter_misc":{"Written by":"Miellyn Barrows","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/#article","isPartOf":{"@id":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/"},"author":{"name":"Miellyn Barrows","@id":"https:\/\/www.customink.com\/blog\/#\/schema\/person\/1708cfa4b88f803e02c2ae99c0af66cd"},"headline":"How to Help Your Business Shine Through Social Media","datePublished":"2021-02-19T19:40:09+00:00","dateModified":"2026-02-13T14:38:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/"},"wordCount":842,"commentCount":0,"image":{"@id":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/IMG_0366_jpg-scaled.jpg","articleSection":["Custom Ink News & Events"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/","url":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/","name":"How to Help Your Business Shine Through Social Media - Custom Ink Blog","isPartOf":{"@id":"https:\/\/www.customink.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/#primaryimage"},"image":{"@id":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/IMG_0366_jpg-scaled.jpg","datePublished":"2021-02-19T19:40:09+00:00","dateModified":"2026-02-13T14:38:08+00:00","author":{"@id":"https:\/\/www.customink.com\/blog\/#\/schema\/person\/1708cfa4b88f803e02c2ae99c0af66cd"},"description":"Social media marketing can be a challenge for many businesses, but custom gear can help. Instagram Strategist Natasha Samuel shares her tips.","breadcrumb":{"@id":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.customink.com\/blog\/social-media-for-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/#primaryimage","url":"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/IMG_0366_jpg-scaled.jpg","contentUrl":"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/IMG_0366_jpg-scaled.jpg","width":1536,"height":2048,"caption":"a woman smiles at her phone wearing a black custom sweatshirt with a yellow and white design that says Keep Smiling with a sun and clouds"},{"@type":"BreadcrumbList","@id":"https:\/\/www.customink.com\/blog\/social-media-for-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.customink.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Help Your Business Shine Through Social Media"}]},{"@type":"WebSite","@id":"https:\/\/www.customink.com\/blog\/#website","url":"https:\/\/www.customink.com\/blog\/","name":"Custom Ink Blog","description":"Design Ideas, Slogans, Team Names & More","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.customink.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.customink.com\/blog\/#\/schema\/person\/1708cfa4b88f803e02c2ae99c0af66cd","name":"Miellyn Barrows","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/54d057f91116e6095950634d7f200e720fac2fb95ae828e6976ee5090038fc04?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54d057f91116e6095950634d7f200e720fac2fb95ae828e6976ee5090038fc04?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/54d057f91116e6095950634d7f200e720fac2fb95ae828e6976ee5090038fc04?s=96&d=blank&r=g","caption":"Miellyn Barrows"},"description":"Miellyn is the Director of Marketing Content at Custom Ink. Her work has spanned marketing for television networks like TLC and Travel, educational content for Smithsonian and National Geographic, marketing and story for indie video games, essays for publishers including Random House, The Telegraph, and Smart Pop Books, and stories for press outlets like VICE and VH1.","url":"https:\/\/www.customink.com\/blog\/author\/miellynbarrows\/"}]}},"_links":{"self":[{"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/posts\/23324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/comments?post=23324"}],"version-history":[{"count":0,"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/posts\/23324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/media\/23326"}],"wp:attachment":[{"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/media?parent=23324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/categories?post=23324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customink.com\/blog\/wp-json\/wp\/v2\/tags?post=23324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}