{"id":24154,"date":"2022-09-19T11:23:39","date_gmt":"2022-09-19T15:23:39","guid":{"rendered":"https:\/\/blog.customink.com\/?p=24154"},"modified":"2022-09-20T17:27:15","modified_gmt":"2022-09-20T21:27:15","slug":"learned-how-to-successful-fundraiser","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/learned-how-to-successful-fundraiser\/","title":{"rendered":"What We’ve Learned About How to Have a Successful Fundraiser"},"content":{"rendered":"

Fundraisers don\u2019t just raise funds on their own\u2014you need the power of community and some strategic ideas to raise money and awareness successfully. While that may sound daunting, there are many ways to boost the success of your fundraiser that are easy, free, and fun! Fortunately, Custom Ink Fundraising offers several built-in features that make running a fundraiser a breeze at no cost to you, all while providing awesome custom apparel your supporters can cherish afterward. Below we\u2019ve provided some of the best fundraising ideas so that your campaign starts and finishes strongly.\u00a0<\/span><\/p>\n

Write a Shareable Title<\/span><\/h2>\n

By writing a snappy and memorable title, your fundraiser can gain more attention and traction. If it feels right, you can also make it funny. The goal is to have a short, descriptive title that will catch the attention of potential supporters and compel them to share it with others (as well as donate or purchase an item). This can also be a great way to form a hashtag to attach to your social media posts and add to your design, if desired. If you\u2019re not sure where to start, Custom Ink has a wealth of resources to get you started! Check out our <\/span>charity and fundraiser design templates<\/span><\/a> and other posts on <\/span>team names<\/span><\/a>.\u00a0<\/span><\/p>\n

Be Brave. Be Specific.<\/span>\u00a0<\/span><\/h2>\n

Potential donors are much more likely to support a fundraiser when they have personal experience or firsthand knowledge of the cause, so be sure to tell the story of why the funds are needed. Perhaps the cause is something you became invested in after a friend or family member was impacted by it or you were impacted yourself. Being specific about how this money will change lives is also essential\u2014explain how mounting medical bills have affected your family or how losing a loved one opened your eyes to a cause that desperately needs more awareness. Being vulnerable can be a powerful way of attracting donors and raising money.<\/span><\/p>\n

Use Powerful Imagery<\/span><\/h2>\n

Adding visual elements, like photos and videos, to your fundraiser enhances your message because it attaches real people and events to your cause. It can be a photo of a cute animal in need of a home or a video illustrating the message you\u2019re trying to convey. Writing about your cause is incredibly important, but you can heighten the emotional impact with the addition of photos or videos that show who you are and who the fundraiser will support.\u00a0<\/span><\/p>\n

Start With Your Inner Circle<\/span><\/h2>\n

An easy way to get your fundraiser off the ground is to start with seeking support from those closest to you. Whether that\u2019s family, friends, coworkers, classmates, or your book club, these are the people whose donations will have the most impact at the start. It may be more difficult to share your fundraiser with these people in person since the COVID-19 pandemic, so that\u2019s where the shareable title comes in. Sharing your fundraiser with your social media followers and friends is a great way to kick off raising money! Plus, potential donors will be more likely to donate and purchase when the fundraiser is already off the ground.\u00a0<\/span><\/p>\n

Offer a Variety of Product Styles<\/span><\/h2>\n

In case you didn\u2019t know, Custom Ink Fundraising allows you to offer up to 6 items within a fundraiser! We often see people select the default white or grey t-shirts when selecting a product, but we\u2019ve found that fundraisers are much more successful when customers have a variety of styles to choose from. After all, our products are meant to be customized! Take into consideration who you\u2019re wanting to support your fundraiser and what types of styles they might like. It can be incredibly beneficial to offer women\u2019s styles, hoodies, long sleeve shirts, and tank tops in addition to t-shirts. We\u2019ve seen firsthand that this strategy works well to increase sales since it attracts more people.\u00a0<\/span><\/p>\n

Give the Option to Donate in Addition to Purchase<\/span><\/h2>\n

Of course you want people to purchase the cool custom t-shirts you\u2019ve created, but enabling the option of only donating is also helpful. Turning on the \u201cDonation Only\u201d feature within your fundraiser allows people to still support your cause in a more flexible way, especially if they have limited budgets. If you would like help with turning on this feature, feel free to <\/span>reach out to us here<\/span><\/a> and we\u2019re happy to help!\u00a0\u00a0<\/span><\/p>\n

Be Strategic With Social Media<\/span><\/h2>\n

Posting your fundraiser to social media is incredibly powerful and important to being successful, but it\u2019s also important not to post too often and saturate your followers\u2019 feeds with the same content. People tend to lose interest if you overshare, so make sure each post is fresh and contains updates about the progress of the campaign to avoid recycling information. Check out this promotional calendar below for some helpful tips on when and what to post!\u00a0<\/span><\/p>\n

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You might also consider creating a dedicated group for your fundraiser or cause. People love following causes they care about, so this will provide them with a forum to discuss their thoughts, ideas, and experiences.<\/span><\/p>\n

Celebrate Milestones and Thank Those Who Helped<\/span><\/h2>\n

Another helpful fundraising tactic is to keep up the momentum by setting milestones and then celebrating them! When you\u2019ve reached specific goals throughout the fundraiser, post about them on social media or send out an email to thank the donors who helped you reach them. This also applies to people you\u2019re working with on the fundraiser. Expressing gratitude and announcing milestones makes for excellent social media post content and keeps everyone up-to-date on how it\u2019s going.\u00a0<\/span><\/p>\n

Utilize Technology<\/span><\/h2>\n

These technology tips below are like the cherry on top of your fundraiser sundae! And they\u2019ll certainly help keep your fundraiser savvy and relevant.\u00a0<\/span><\/p>\n