{"id":24382,"date":"2023-01-10T18:19:58","date_gmt":"2023-01-10T23:19:58","guid":{"rendered":"https:\/\/blog.customink.com\/?p=24382"},"modified":"2024-05-03T17:40:03","modified_gmt":"2024-05-03T21:40:03","slug":"increase-brand-awareness-custom-apparel","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/increase-brand-awareness-custom-apparel\/","title":{"rendered":"How to Increase Brand Awareness Using Custom Apparel"},"content":{"rendered":"<!--<p class=\"last-updated\">Last updated on May 3rd, 2024 at 05:40 pm<\/p>--><p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-24384 alignnone\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1024x683.jpg 1024w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-300x200.jpg 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-768x512.jpg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1536x1024.jpg 1536w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-scaled.jpg 2048w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1920x1280.jpg 1920w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1680x1120.jpg 1680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1240x827.jpg 1240w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-860x573.jpg 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-680x453.jpg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-500x333.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-400x267.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-250x167.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-200x133.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-100x67.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-76x51.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-50x33.jpg 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Knowing how to increase brand awareness has become important in an increasingly competitive market. Especially with so many businesses competing for attention on social media, finding creative ways to get your brand noticed, especially if you\u2019re a new business, can seem daunting. At Custom Ink, we understand how important this is to you and your business, so we\u2019ve compiled a list of 19 ways to increase brand awareness using custom apparel.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Tell Your Brand Story With Custom T-shirts<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/s3.amazonaws.com\/customink-iotw-east-prod\/images\/63823\/large\/NSBD_Group_LOW_Res.jpeg?1462239091\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve been in the business of custom apparel for over 20 years, and we\u2019ve learned that there is a story behind every custom t-shirt we print. Sharing your business story is a great way to connect with your consumers, and sharing that story is even easier with custom apparel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider creating a design on custom apparel that displays your mission statement as a company, or maybe a timeline of your most significant milestones, starting with the moment that inspired you to embark on this journey. Not a talented visual artist? Try our <a href=\"https:\/\/www.customink.com\/ndx\/#\/welcomeBack\">Design Lab<\/a> featuring tons of templates, fonts, and pieces of art to customize to your liking<\/span><span style=\"font-weight: 400;\">. The possibilities are endless!\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Leverage Social Media to Tell Your Story<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/customink-prod.imgix.net\/photos\/system\/images\/27007\/large\/group.jpg?ixlib=rails-4.0.2&amp;w=600&amp;h=350&amp;fit=crop&amp;crop=faces&amp;fm=jpg&amp;q=85&amp;s=fdb8230ab667faac09e29d879de609d2\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that social media is essential to the recognition and awareness of any brand, so sharing your brand story on social media will ensure it gets the exposure it needs. Posting a video is one of the easiest ways to get your story out there since your followers can digest the information more easily.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take this opportunity to feature your team in custom gear with your company\u2019s logo. If your industry calls for it, you can even get <\/span><a href=\"https:\/\/www.customink.com\/products\/workwear-uniforms\/149\"><span style=\"font-weight: 400;\">custom uniforms and workwear<\/span><\/a><span style=\"font-weight: 400;\"> so that your employees both look and feel like a team. Custom apparel has the power to bring your people together, and your followers will see that firsthand.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Establish Your Brand Personality\u00a0<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><b><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/s3.amazonaws.com\/customink-iotw-east-prod\/images\/45327\/large\/DSC2310.jpg?1425358546\" \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">When thinking about your brand, there\u2019s a lot to consider, but one of the most important is how you want consumers to <\/span><i><span style=\"font-weight: 400;\">feel<\/span><\/i><span style=\"font-weight: 400;\"> when they think of your brand. Do you want them to feel joyful? Motivated? Relaxed? Amused? Included? Warm? Terrified? Hopefully not that last one, but you get the idea. Your brand personality is reflected in everything from the font and the color palette to the language and voice you use to express it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the metaphors we used to establish our brand personality was \u201cwarm chocolate chip cookies\u201d because they\u2019re warm, inviting, and ignite feelings of belonging and sweetness. If you\u2019re wanting some inspiration, look no further than our user-friendly <\/span><a href=\"https:\/\/www.customink.com\/ndx\/#\/\"><span style=\"font-weight: 400;\">Design Lab<\/span><\/a><span style=\"font-weight: 400;\">, which contains hundreds of fonts and pieces of art to help you get started.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Write a Catchy Slogan<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><b><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/s3.amazonaws.com\/customink-iotw-east-prod\/images\/17936\/original\/DSC_9628-2lr.jpg?1350967681\" \/><\/b><\/p>\n<p><span style=\"font-weight: 400;\">The power of a catchy and memorable business slogan can never be underestimated! Think of Nike\u2019s \u201cJust Do It\u201d or Red Bull\u2019s \u201cRed Bull Gives You Wings.\u201d These are examples of slogans that continue to endure the test of time and have become so synonymous with their respective brands that it\u2019s hard to imagine these companies without them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s certainly no simple task to write a slogan that could penetrate our zeitgeist in the same way, but that doesn\u2019t make it any less worthy of pursuing. To help get you inspired, we have a whole library of posts about <\/span><a href=\"https:\/\/www.customink.com\/blog\/?s=slogans+\"><span style=\"font-weight: 400;\">slogans and sayings<\/span><\/a><span style=\"font-weight: 400;\"> for all kinds of businesses. Your business slogan is another great element to add to custom gear.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Design a Recognizable Custom Logo<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/customink-prod.imgix.net\/photos\/system\/images\/31205\/large\/MartysWaffles_FoodTruckCrew_Apr2014.jpg?ixlib=rails-4.0.2&amp;w=600&amp;h=350&amp;fit=crop&amp;crop=faces&amp;fm=jpg&amp;q=85&amp;s=2b545a9b4c6c0873de7249ce8699c01e\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A recognizable and memorable logo is another cornerstone of excellent branding. Think of Target\u2019s simple design or McDonald\u2019s yellow \u201cM.\u201d A great logo may not even need the name of your business next to it because it will be that distinct.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, Custom Ink\u2019s <\/span><a href=\"https:\/\/www.customink.com\/ink\/designservices#design_services_form_96450\"><span style=\"font-weight: 400;\">Design Services<\/span><\/a><span style=\"font-weight: 400;\"> can help you design the custom logo of your dreams. We can help you turn those nebulous ideas into a real logo you can use (and hopefully profit from). Once you\u2019ve created the perfect custom logo, you can start thinking about which custom products it would look best on. (Psst\u2014it\u2019s all of them.)\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Create a Mascot<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/inky.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23316 aligncenter\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/inky.png\" alt=\"Inky\" width=\"182\" height=\"181\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/inky.png 182w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/inky-150x150.png 150w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/inky-100x99.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/inky-76x76.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2021\/02\/inky-50x50.png 50w\" sizes=\"auto, (max-width: 182px) 100vw, 182px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a reason why so many companies have a mascot\u2014people remember them! Whether it\u2019s the GEICO gecko, The Man on the Horse from Old Spice, or Flo from Progressive Insurance, attaching a person or personality helps make your brand stand out. Depending on the size of your business, designing one may be the more cost-effective choice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For us, we have Inky the octopus, our wholesome and fearless crusader of custom t-shirts! In our case, Inky is both our mascot and logo, which has worked out wonderfully. Check out <\/span><a href=\"https:\/\/www.customink.com\/about\/meet_inky\"><span style=\"font-weight: 400;\">Inky\u2019s story<\/span><\/a><span style=\"font-weight: 400;\"> and how he became the right mascot for us.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Have Clear Brand Values<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.customink.com\/assets\/site_content\/pages\/about\/our_story\/our_core_values-9aa29e3c7deabfdfea3e02eae44ebd1fc8dc2d1e71ae7783975277e0588734f1.png\" alt=\"Golden Rule, Ownership, Innovation\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another excellent way to increase brand awareness and make your brand more distinct is by having clear brand values. These are the guiding principles of your company, and they can both tell a story and attract consumers. This is yet another aspect of establishing your brand personality because it goes deeper into your purpose as a company and helps describe your company culture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Custom Ink, we call them our Core Values. They are The Golden Rule, Ownership, and Innovation\u2014otherwise known as GrOwIn. It helps guide our decisions and tells our customers who we are. What would your core values be?\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Get Behind a Cause<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/customink-prod.imgix.net\/photos\/system\/images\/72181\/large\/chic_salon_breast_cancer_(1_of_1)-45.jpg?ixlib=rails-4.0.2&amp;w=600&amp;h=350&amp;fit=crop&amp;crop=faces&amp;fm=jpg&amp;q=85&amp;s=486ea07b5346f94be6a053e18475d35c\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps your brand values will guide you to a cause that your company can really get behind. Endorsing or supporting a cause is an excellent way to increase brand awareness because it demonstrates your values and can provide an immense amount of exposure. And you certainly don\u2019t have to stop at one cause. Host a fundraiser for a new cause every year, or maybe you\u2019d like to establish a relationship with a nonprofit by consistently working with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However you choose to give back, Custom Ink\u2019s <\/span><a href=\"https:\/\/www.customink.com\/fundraising\"><span style=\"font-weight: 400;\">FREE fundraising platform<\/span><\/a><span style=\"font-weight: 400;\"> can help both you and the organization you\u2019re supporting get the help they need by selling custom gear featuring your logo. It\u2019s a win-win! Never run a fundraiser before? We\u2019ve got a <\/span><a href=\"https:\/\/www.customink.com\/blog\/2022\/09\/learned-how-to-successful-fundraiser\/\"><span style=\"font-weight: 400;\">great guide<\/span><\/a><span style=\"font-weight: 400;\"> to help you get started.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Sponsor an Event<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Does your community have a local fun run coming up? A local concert or renaissance fair? Or maybe there\u2019s a food or art festival? (If it\u2019s both, sign us up!) Whatever the occasion, sponsoring an event will get your business in front of hundreds or maybe even thousands of new people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take these opportunities to connect with other business owners and potential clients, customers, or even new hires. You can also pick an event to align with your values so that people have an even clearer idea of who you are as a company. We offer custom printing for <\/span><a href=\"https:\/\/www.customink.com\/products\/signs-banners\/522\"><span style=\"font-weight: 400;\">signs, banners, stickers, business cards, canopy tents, and tablecloths<\/span><\/a><span style=\"font-weight: 400;\">, so you can set up your booth with confidence.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li>\n<h2><b>Offer Free Custom Merchandise at Events and Trade Shows<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/s3.amazonaws.com\/customink-iotw-east-prod\/images\/40063\/large\/InbentaTeamIAC.jpg?1425341959\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Everyone loves free stuff, so why not indulge them by giving away some cool brand-awareness products at your next sponsored event or trade show? This strategy works, especially when you give people something they can actually use. Add your logo to <\/span><a href=\"https:\/\/www.customink.com\/blog\/2022\/11\/20-trade-show-giveaway-ideas\/\"><span style=\"font-weight: 400;\">custom products that will help you stand out<\/span><\/a><span style=\"font-weight: 400;\">, and add a discount code for them to use on their first service or purchase to really entice them.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Run a Social Media Contest to Giveaway Your Custom Gear<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social media contests are a great way to get your brand noticed, especially when trying to attract new customers. You can have contestants post a photo or video and tag you or share a link to build brand awareness. (We love cute animal photos, personally.)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another easy way to run a contest is by asking contestants to make sure they\u2019re following your account and tag a friend in the comments, thus spreading your brand far and wide! Incentivize them with free products or services, and throw in some of your awesome custom gear that\u2019s both on brand and <\/span><a href=\"https:\/\/www.customink.com\/blog\/2022\/12\/custom-ink-top-products-trends-2023\/\"><span style=\"font-weight: 400;\">on trend<\/span><\/a><span style=\"font-weight: 400;\"> for good measure.\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Gift Custom Gear to Employees and Clients Throughout the Year<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Custom_Ink_s_Value_Business_Email_Main_Image_yjriut.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24383 size-full\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Custom_Ink_s_Value_Business_Email_Main_Image_yjriut.png\" alt=\"\" width=\"600\" height=\"473\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Custom_Ink_s_Value_Business_Email_Main_Image_yjriut.png 600w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Custom_Ink_s_Value_Business_Email_Main_Image_yjriut-300x237.png 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Custom_Ink_s_Value_Business_Email_Main_Image_yjriut-500x394.png 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Custom_Ink_s_Value_Business_Email_Main_Image_yjriut-400x315.png 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Custom_Ink_s_Value_Business_Email_Main_Image_yjriut-250x197.png 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Custom_Ink_s_Value_Business_Email_Main_Image_yjriut-200x158.png 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Custom_Ink_s_Value_Business_Email_Main_Image_yjriut-100x79.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Custom_Ink_s_Value_Business_Email_Main_Image_yjriut-76x60.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Custom_Ink_s_Value_Business_Email_Main_Image_yjriut-50x39.png 50w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Showing some client and employee appreciation with custom gear is a great way to increase brand awareness. Taking opportunities to gift your clients and teams has several benefits: it increases feelings of belonging and community, makes them feel valued and appreciated, and ensures your branded gear is circulating in your community all year long.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have so many <\/span><a href=\"https:\/\/www.customink.com\/products\/gifts\/53\"><span style=\"font-weight: 400;\">gifts<\/span><\/a><span style=\"font-weight: 400;\"> to choose from, we\u2019re sure you\u2019ll find the perfect ones for your people. Also, check out our latest post on <\/span><a href=\"https:\/\/www.customink.com\/blog\/2023\/01\/51-corporate-gift-ideas-clients-employees\/\"><span style=\"font-weight: 400;\">the best corporate gifts for your clients and teams<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Put a QR Code on Your Custom Apparel and Accessories<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another easy way to connect with more people using custom apparel is by adding a QR code to your design. Yes, we can print QR codes on clothing, and they actually work! Link to your social media, website, or another specific webpage for even more engagement and ease of connection with potential customers. Try this fun idea next time you\u2019re designing custom gear for a giveaway! \u00a0 <\/span><b>\u00a0\u00a0<\/b><\/p>\n<h2><b>Popular Picks for Promoting Your Brand With Custom Gear<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Finding the right custom gear can be a bit daunting at first, so we\u2019ve added some of the most popular choices for custom gear, especially for client and employee appreciation.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><a href=\"https:\/\/www.customink.com\/products\/t-shirts\/4\"><b>Custom T-shirts<\/b><\/a><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/products\/t-shirts\/short-sleeve-t-shirts\/district-re-tee-t-shirt\/798600\" rel=\"https:\/\/www.customink.com\/products\/t-shirts\/short-sleeve-t-shirts\/district-re-tee-t-shirt\/798600\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22551 size-medium\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt-263x300.jpeg\" alt=\"\" width=\"263\" height=\"300\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt-263x300.jpeg 263w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt-768x876.jpeg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt-680x776.jpeg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt-500x570.jpeg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt-400x456.jpeg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt-250x285.jpeg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt-200x228.jpeg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt-100x114.jpeg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt-76x87.jpeg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt-50x57.jpeg 50w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2020\/08\/District-recycled-t-shirt.jpeg 824w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Custom t-shirts with an awesome design featuring your company <\/span><a href=\"https:\/\/www.customink.com\/ink\/logo-t-shirts\"><span style=\"font-weight: 400;\">logo<\/span><\/a><span style=\"font-weight: 400;\"> foster feelings of belonging and community among your team members while also displaying your brand. Universally loved options like <\/span><a href=\"https:\/\/www.customink.com\/products\/t-shirts\/long-sleeve-t-shirts\/17?brand%5B%5D=Bella+%2B+Canvas\"><span style=\"font-weight: 400;\">Bella + Canvas Long Sleeve T-shirts<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.customink.com\/products\/t-shirts\/short-sleeve-t-shirts\/16?brand%5B%5D=District\"><span style=\"font-weight: 400;\">District Short Sleeve T-shirts<\/span><\/a><span style=\"font-weight: 400;\"> are super soft, comfortable, and flattering.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><a href=\"https:\/\/www.customink.com\/products\/sweatshirts\/13\"><b>Custom Hoodies\u00a0<\/b><\/a><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24307\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM-264x300.png\" alt=\"The Champion Women's Reverse Weave Cropped Hoodie in Oxford Grey is just one unique style you can find under the Champion brand name.\" width=\"264\" height=\"300\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM-264x300.png 264w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM-680x773.png 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM-500x569.png 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM-400x455.png 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM-250x284.png 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM-200x227.png 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM-100x114.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM-76x86.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM-50x57.png 50w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-12-21-at-11.46.01-AM.png 707w\" sizes=\"auto, (max-width: 264px) 100vw, 264px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.customink.com\/products\/results?utf8=%E2%9C%93&amp;keyword=champion+hoodie&amp;searchType=catalog\"><span style=\"font-weight: 400;\">Champion hoodies<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.customink.com\/products\/sweatshirts\/13\"><span style=\"font-weight: 400;\">sweatshirts<\/span><\/a><span style=\"font-weight: 400;\"> are one of our favorite brands at Custom Ink. Choose from unique styles like the <\/span><a href=\"https:\/\/www.customink.com\/products\/sweatshirts\/womens-hoodies-sweatshirts\/champion-womens-reverse-weave-cropped-hoodie\/861100\"><span style=\"font-weight: 400;\">Champion Women\u2019s Reverse Weave Cropped Hoodie<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/www.customink.com\/products\/sweatshirts\/full-zip-sweatshirts\/champion-powerblend-zip-hoodie\/340700\"><span style=\"font-weight: 400;\">Champion Powerblend Zip Hoodie<\/span><\/a><span style=\"font-weight: 400;\">. These make cozy gifts and can be excellent for giveaways.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><a href=\"https:\/\/www.customink.com\/products\/activewear\/44\"><b>Custom Activewear<\/b><\/a><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-29-at-2.00.59-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24332\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-29-at-2.00.59-PM-234x300.png\" alt=\"Paragon Barbados UPF 50 Long Sleeve Performance Shirt in this ombre Aqua Blue\/Light Lime color is sure to protect and impress!\" width=\"234\" height=\"300\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-29-at-2.00.59-PM-234x300.png 234w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-29-at-2.00.59-PM-500x642.png 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-29-at-2.00.59-PM-400x514.png 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-29-at-2.00.59-PM-250x321.png 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-29-at-2.00.59-PM-200x257.png 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-29-at-2.00.59-PM-100x128.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-29-at-2.00.59-PM-76x98.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-29-at-2.00.59-PM-50x64.png 50w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-29-at-2.00.59-PM.png 623w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Activewear is an increasingly popular pick for businesses. <\/span><a href=\"https:\/\/www.customink.com\/products\/results?utf8=%E2%9C%93&amp;keyword=paragon&amp;searchType=catalog\"><span style=\"font-weight: 400;\">Paragon Activewear<\/span><\/a><span style=\"font-weight: 400;\"> offers excellent price points with added benefits like UPF 50, moisture-wicking material as well as ombre and camo options. The long sleeve options are great picks for transitioning between seasons and the performance <\/span><a href=\"https:\/\/www.customink.com\/products\/polos\/148\"><span style=\"font-weight: 400;\">polos<\/span><\/a><span style=\"font-weight: 400;\"> give a polished, professional look.<\/span><b>\u00a0<\/b><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><a href=\"https:\/\/www.customink.com\/products\/drinkware\/5\"><b>Custom Drinkware<\/b><\/a><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24250\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM-300x253.png\" alt=\"A powder blue MiiR Laser Engraved 12 oz. Vacuum Insulated Camper Mug with clear lid.\" width=\"300\" height=\"253\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM-300x253.png 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM-768x648.png 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM-680x573.png 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM-500x422.png 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM-400x337.png 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM-250x211.png 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM-200x169.png 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM-100x84.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM-76x64.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM-50x42.png 50w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-09-at-3.15.25-PM.png 778w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Drinkware with a custom logo is a trendy pick and always a hit. Some of our favorite options include the <\/span><a href=\"https:\/\/www.customink.com\/products\/drinkware\/mugs\/ember-laser-engraved-14-oz-stainless-steel-temperature-control-mug\/1086100\"><span style=\"font-weight: 400;\">Ember Laser Engraved 14 oz. Stainless Steel Temperature Control Mug<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.customink.com\/products\/drinkware\/all-drinkware\/477?brand%5B%5D=Miir\"><span style=\"font-weight: 400;\">MiiR drinkware<\/span><\/a><span style=\"font-weight: 400;\">. Each of these collections has a stylish and functional design that makes them excellent for any occasion.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><a href=\"https:\/\/www.customink.com\/products\/bags\/15\"><b>Custom Backpacks and Bags<\/b><\/a><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.36.29-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24275\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.36.29-PM-226x300.png\" alt=\"Give your clients something to brag about with The North Face Stalwart 15&quot; Computer Backpack\" width=\"226\" height=\"300\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.36.29-PM-226x300.png 226w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.36.29-PM-500x665.png 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.36.29-PM-400x532.png 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.36.29-PM-250x332.png 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.36.29-PM-200x266.png 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.36.29-PM-100x133.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.36.29-PM-76x101.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.36.29-PM-50x66.png 50w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.36.29-PM.png 552w\" sizes=\"auto, (max-width: 226px) 100vw, 226px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Remote and hybrid work is more common than ever, and people need a backpack to carry their essentials when going from the office, gym, or conferences. One of our favorites is <\/span><a href=\"https:\/\/www.customink.com\/products\/bags\/backpacks\/the-north-face-stalwart-15-computer-backpack\/1000200\"><span style=\"font-weight: 400;\">The North Face Stalwart 15\u201d Computer Backpack<\/span><\/a><span style=\"font-weight: 400;\">, which has a 26L capacity, a large main compartment, and a protective 15\u201d laptop sleeve. Totes are also wonderful choices for being on the go, like the <\/span><a href=\"https:\/\/www.customink.com\/products\/bags\/tote-bags\/essential-zip-convention-tote-bag\/807300\"><span style=\"font-weight: 400;\">Essential Zip Convention Tote Bag<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>\u00a0<\/b><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><a href=\"https:\/\/www.customink.com\/products\/hats\/1\"><b>Custom Hats and Beanies<\/b><\/a><b>\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24277\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM-273x300.png\" alt=\"Custom hats from premium brands like the Nike Swoosh Legacy Performance Hat in white have that WOW factor.\" width=\"273\" height=\"300\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM-273x300.png 273w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM-680x748.png 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM-500x550.png 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM-400x440.png 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM-250x275.png 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM-200x220.png 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM-100x110.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM-76x84.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM-50x55.png 50w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-21-at-3.38.02-PM.png 697w\" sizes=\"auto, (max-width: 273px) 100vw, 273px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Custom hats are products everyone can use and are excellent for spreading brand awareness. Add your logo to the <\/span><a href=\"https:\/\/www.customink.com\/products\/hats\/premium-hats\/nike-swoosh-legacy-performance-hat\/311700\"><span style=\"font-weight: 400;\">Nike Swoosh Legacy Performance Hat<\/span><\/a><span style=\"font-weight: 400;\"> to see how polished and professional it looks on a Nike product. If you\u2019re planning on gifting these to clients or employees, they will also appreciate a gift from a trusted and high-quality brand. Or, for a warmer option, the <\/span><a href=\"https:\/\/www.customink.com\/products\/hats\/beanies\/carhartt-watch-beanie-20\/866400\"><span style=\"font-weight: 400;\">Carhartt Watch Beanie 2.0<\/span><\/a><span style=\"font-weight: 400;\"> will keep them looking stylish and cozy.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Creating custom apparel is an excellent way to increase your brand\u2019s awareness, and Custom Ink makes it so easy. What do you imagine your business\u2019s custom apparel will be? <\/span><\/p>\n<footer class=\"blog-ListBox-cta\"><a class=\"sb-Btn blog-trackable-link\" href=\"https:\/\/www.customink.com\/ndx\/#\/ad\/gate\">Start Designing<\/a><\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Knowing how to increase brand awareness has become important in an increasingly competitive market. Especially with so many businesses competing for attention on social media, finding creative ways to get your brand noticed, especially if you\u2019re a new business, can seem daunting. At Custom Ink, we understand how important this is to you and your business, so we\u2019ve compiled a list of 19 ways to increase brand awareness using custom apparel.\u00a0 &nbsp; Tell Your Brand Story With Custom T-shirts We\u2019ve been in the business of custom apparel for over 20 years, and we\u2019ve learned that there is a story behind [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":24384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1380],"tags":[],"class_list":["post-24382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase Brand Awareness Using Custom Apparel - Custom Ink Blog<\/title>\n<meta name=\"description\" content=\"Creating custom apparel is an excellent way to increase your brand\u2019s awareness, and Custom Ink makes it so easy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customink.com\/blog\/increase-brand-awareness-custom-apparel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Brand Awareness Using Custom Apparel - 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