{"id":24437,"date":"2023-02-21T17:15:20","date_gmt":"2023-02-21T22:15:20","guid":{"rendered":"https:\/\/blog.customink.com\/?p=24437"},"modified":"2023-02-21T17:15:30","modified_gmt":"2023-02-21T22:15:30","slug":"benefits-of-investing-in-custom-gear","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/benefits-of-investing-in-custom-gear\/","title":{"rendered":"10 Benefits of Investing in Your Business With Custom Gear"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24415\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business.jpg\" alt=\"\" width=\"632\" height=\"304\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business.jpg 632w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business-300x144.jpg 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business-500x241.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business-400x192.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business-250x120.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business-200x96.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business-100x48.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business-76x37.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business-50x24.jpg 50w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><\/a>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How are you planning to invest in your business this year?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Believe it or not, investing in custom apparel and accessories for your business is an excellent way to increase brand awareness, boost morale among your employees, further establish your brand personality, and much more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom gear isn\u2019t just about having cool swag to show off at events and conferences\u2014although it\u2019s great for that too! Having custom apparel and accessories also means investing in employee happiness and brand visibility, which directly contribute to your business\u2019s success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you see how valuable this business investment can be, we\u2019ve compiled a list of 10 benefits of using custom gear for your business.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Custom Gear is a Cost-Effective Marketing Tool<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Perhaps the most obvious benefit of investing in custom gear is that it\u2019s a cost-effective way to promote your business. Compared to other forms of marketing, custom gear continues to pay off over time as people continue to wear and use it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom gear is also a great alternative to digital marketing because it allows people to inquire and learn more about your business \u201cin real life.\u201d People can receive referrals and recommendations firsthand, which can go a long way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, <\/span><a href=\"https:\/\/www.customink.com\/blog\/seven-benefits-ordering-custom-swag-bulk\/\"><span style=\"font-weight: 400;\">buying custom gear in bulk<\/span><\/a><span style=\"font-weight: 400;\"> is even more cost-effective. That\u2019s why at Custom Ink, we help you save more when you buy more. The more items you order, the less you pay per item.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Increase Brand Awareness<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more presence your brand has, the more it will get noticed. People who wear awesome custom gear with your logo are essentially walking, talking billboards for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People will always have an opportunity to ask your employees, clients, and customers about your company with an easy opening like, \u201cWhere did you get your shirt?\u201d Or \u201cThose are great headphones! Where did you get them?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We offer a wide selection of apparel, promotional products, and accessories, so you\u2019ll always be able to find the perfect custom products for your company. Our large selection also ensures you can invest in your business confidently.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Bring Your Team Together<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2426818330_Office_Summer_Events_Email_V02_Marquee.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24412\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2426818330_Office_Summer_Events_Email_V02_Marquee.jpg\" alt=\"\" width=\"600\" height=\"290\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2426818330_Office_Summer_Events_Email_V02_Marquee.jpg 600w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2426818330_Office_Summer_Events_Email_V02_Marquee-300x145.jpg 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2426818330_Office_Summer_Events_Email_V02_Marquee-500x242.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2426818330_Office_Summer_Events_Email_V02_Marquee-400x193.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2426818330_Office_Summer_Events_Email_V02_Marquee-250x121.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2426818330_Office_Summer_Events_Email_V02_Marquee-200x97.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2426818330_Office_Summer_Events_Email_V02_Marquee-100x48.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2426818330_Office_Summer_Events_Email_V02_Marquee-76x37.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2426818330_Office_Summer_Events_Email_V02_Marquee-50x24.jpg 50w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Think of investing in custom gear as investing in your team. Providing custom gear for your employees to wear inside and outside of work is an easy and effective way to foster feelings of belonging and community, which can boost employee morale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/www.gallup.com\/workplace\/391922\/employee-engagement-slump-continues.aspx#:~:text=Focus%20on%20employee%20wellbeing%20and%20acknowledging%20the%20whole%20person.\"><span style=\"font-weight: 400;\">2022 Gallup poll<\/span><\/a><span style=\"font-weight: 400;\">, companies that \u201cfocus on employee well-being\u201d had higher levels of employee engagement than those that didn\u2019t. Show your employees that you value them and their hard work with custom gear that will bring them together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might be wondering when or how to give custom gear to your team, so we\u2019ll cover that below!\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Recognize Team Performance<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In <\/span><a href=\"https:\/\/www.forbes.com\/sites\/victorlipman\/2017\/04\/15\/66-of-employees-would-quit-if-they-feel-unappreciated\/?sh=ae8b3b268979\"><span style=\"font-weight: 400;\">a study<\/span><\/a><span style=\"font-weight: 400;\"> from Office Team, 66% of employees said they would quit if they were not feeling appreciated at work. Fortunately, giving custom gear is a great way to show your appreciation for a job well done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps a team member or department spearheaded a profitable or impactful project, took on extra work when necessary, or achieved a crucial goal for the company.\u00a0 Any of these instances would be great opportunities to celebrate your employees, and they\u2019ll be happier and more engaged knowing they\u2019re appreciated for their work.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Create Fantastic Annual Gifts<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24413\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-scaled.jpg\" alt=\"\" width=\"2048\" height=\"1251\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-scaled.jpg 2048w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-300x183.jpg 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-1024x626.jpg 1024w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-768x469.jpg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-1536x938.jpg 1536w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-1920x1173.jpg 1920w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-1680x1026.jpg 1680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-1240x757.jpg 1240w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-860x525.jpg 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-680x415.jpg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-500x305.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-400x244.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-250x153.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-200x122.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-100x61.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-76x46.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2022-10-06_Holiday_Party_Reshoot-0451-EDIT-v01-cropped_ychmgs-50x31.jpg 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Give your employees and clients something to celebrate with annual branded gifts and custom swag. If you host an end-of-year party or annual summer cookout, these are great opportunities to show your team and customers the appreciation they deserve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also commemorate events like these by making your design specific to the day. Or include an appreciative phrase like \u201cBest team ever\u201d or \u201cMy boss thinks I\u2019m kind of a big deal.\u201d It\u2019s a chance to be creative!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For inspiration, check out our post: <\/span><a href=\"https:\/\/www.customink.com\/blog\/51-corporate-gift-ideas-clients-employees\/\"><span style=\"font-weight: 400;\">51 Corporate Gift Ideas for Clients and Employees<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Enhance the Onboarding Process<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ensure your new hires feel included and at ease by giving them an onboarding gift when you make an offer or on their first day. This seemingly small act is hugely impactful on new hires, especially if they\u2019re working remotely. Custom gear becomes a small business investment that goes a long way.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Custom Ink, we let new team members (Inkers) pick out their favorite color custom t-shirt with our Inky logo, a water tumbler, and a hat. Giving these gifts lets them know that we\u2019re excited to have them on the team and immediately creates a sense of community and belonging.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Strengthen Your Brand With Custom Uniforms<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Business_Merch_Activation_Lifestyle.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24411\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Business_Merch_Activation_Lifestyle.jpg\" alt=\"\" width=\"550\" height=\"330\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Business_Merch_Activation_Lifestyle.jpg 550w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Business_Merch_Activation_Lifestyle-300x180.jpg 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Business_Merch_Activation_Lifestyle-500x300.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Business_Merch_Activation_Lifestyle-400x240.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Business_Merch_Activation_Lifestyle-250x150.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Business_Merch_Activation_Lifestyle-200x120.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Business_Merch_Activation_Lifestyle-100x60.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Business_Merch_Activation_Lifestyle-76x46.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/Business_Merch_Activation_Lifestyle-50x30.jpg 50w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Having a fresh and polished employee uniform may be more impactful on your brand than you think. According to research conducted by <\/span><a href=\"https:\/\/www.cargocrew.com.au\/work-uniform-industry-statistics-research\/\"><span style=\"font-weight: 400;\">YouGov Galaxy Australia for Cargo Crew<\/span><\/a><span style=\"font-weight: 400;\">, 93% of people believe stylish uniforms reflect well on a company. That\u2019s quite the majority!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider incorporating custom uniforms into your company to help employees feel polished and professional at work and make it easier for customers to identify who to ask for help.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your company already uses custom uniforms, updating them keeps your brand looking fresh and professional. Plus, your employees will always have fresh apparel to wear to work.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Bring Custom Swag to Trade Shows and Conferences<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Next time you\u2019re at a <\/span><a href=\"https:\/\/www.customink.com\/blog\/20-trade-show-giveaway-ideas\/\"><span style=\"font-weight: 400;\">trade show<\/span><\/a><span style=\"font-weight: 400;\">, conference, or event, bring along that custom swag to make a great impression on everyone you meet. Everyone loves free stuff, so why not indulge them by giving away some cool branded products? This strategy works, especially when you give people something they can actually use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add your logo to <\/span><a href=\"https:\/\/www.customink.com\/blog\/2022\/11\/20-trade-show-giveaway-ideas\/\"><span style=\"font-weight: 400;\">custom products that will help you stand out<\/span><\/a><span style=\"font-weight: 400;\">, and include a discount code for their first service or purchase to really entice them. Custom Ink has a ton of custom products that are great for giveaways.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can choose small but practical items like pens and keychains or take a premium approach with tech accessories and backpacks. Whichever way you choose to impress your audience, having enough swag to go around is essential.<\/span><b>\u00a0<\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Use Custom Gear for a Cause<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The power of custom gear extends well beyond the business sector. If there\u2019s a cause that your company loves to support, using custom apparel and accessories to endorse or rally around that cause is another way to boost your brand. An investment in your community can be an investment in your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can order custom shirts for your local fun run or charity event for everyone to wear on the big day. You can also use Custom Ink\u2019s <\/span><a href=\"https:\/\/www.customink.com\/fundraising\"><span style=\"font-weight: 400;\">FREE fundraising platform<\/span><\/a><span style=\"font-weight: 400;\"> to help both you and the organization you\u2019re supporting get the help they need by selling custom t-shirts featuring your logo. It\u2019s a win-win!\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h2><b>Sell Custom Apparel at Your Business<\/b><\/h2>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-24384\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1024x683.jpg 1024w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-300x200.jpg 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-768x512.jpg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1536x1024.jpg 1536w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-scaled.jpg 2048w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1920x1280.jpg 1920w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1680x1120.jpg 1680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-1240x827.jpg 1240w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-860x573.jpg 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-680x453.jpg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-500x333.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-400x267.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-250x167.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-200x133.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-100x67.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-76x51.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/2019-04-23_Caboose_Brewery_Product-0183_3x2_crop_V01_marlxw-50x33.jpg 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">One of the most popular ways to use custom apparel is to sell your branded shirts, hoodies, hats, and more to your customers. People love to represent the businesses they frequent (like gyms, yoga studios, bakeries, bars, boutiques, salons, and restaurants), and they\u2019re often willing to pay for it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially if you create a unique and fun custom design for your branded apparel, people will love showing it off. If you\u2019re not too experienced with designing a logo, we can help! Our <\/span><a href=\"https:\/\/www.customink.com\/ink\/designservices\"><span style=\"font-weight: 400;\">Design Services<\/span><\/a><span style=\"font-weight: 400;\"> team is ready to help you create the logo design of your dreams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing in custom apparel and accessories for your business has many benefits. From boosting team morale to increasing brand awareness, you\u2019ll only just begin to unlock your business\u2019s potential. How will you use custom apparel to invest in your company?<\/span><\/p>\n<footer class=\"blog-ListBox-cta\"><a class=\"sb-Btn blog-trackable-link\" href=\"https:\/\/www.customink.com\/products\">Get Started<\/a><\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 How are you planning to invest in your business this year?\u00a0 Believe it or not, investing in custom apparel and accessories for your business is an excellent way to increase brand awareness, boost morale among your employees, further establish your brand personality, and much more.\u00a0 Custom gear isn\u2019t just about having cool swag to show off at events and conferences\u2014although it\u2019s great for that too! Having custom apparel and accessories also means investing in employee happiness and brand visibility, which directly contribute to your business\u2019s success.\u00a0 To help you see how valuable this business investment can be, we\u2019ve compiled [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":24415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-24437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customink-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Benefits of Investing in Your Business With Custom Gear - Custom Ink Blog<\/title>\n<meta name=\"description\" content=\"Investing in custom apparel and accessories improves employee happiness and brand visibility, which contribute to your business\u2019s success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customink.com\/blog\/benefits-of-investing-in-custom-gear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Benefits of Investing in Your Business With Custom Gear - Custom Ink Blog\" \/>\n<meta property=\"og:description\" content=\"Investing in custom apparel and accessories improves employee happiness and brand visibility, which contribute to your business\u2019s success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customink.com\/blog\/benefits-of-investing-in-custom-gear\/\" \/>\n<meta property=\"og:site_name\" content=\"Custom Ink Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/customink\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-21T22:15:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-21T22:15:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/01\/business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"632\" \/>\n\t<meta property=\"og:image:height\" content=\"304\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Self\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@customink\" \/>\n<meta name=\"twitter:site\" content=\"@customink\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Self\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/benefits-of-investing-in-custom-gear\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/benefits-of-investing-in-custom-gear\\\/\"},\"author\":{\"name\":\"Stephanie Self\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#\\\/schema\\\/person\\\/6cbdc5e5824a13d93c9175da717b0295\"},\"headline\":\"10 Benefits of Investing in Your Business With Custom Gear\",\"datePublished\":\"2023-02-21T22:15:20+00:00\",\"dateModified\":\"2023-02-21T22:15:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/benefits-of-investing-in-custom-gear\\\/\"},\"wordCount\":1273,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/benefits-of-investing-in-custom-gear\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/business.jpg\",\"articleSection\":[\"Custom Ink News &amp; 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