{"id":25046,"date":"2023-10-26T18:22:40","date_gmt":"2023-10-26T22:22:40","guid":{"rendered":"https:\/\/blog.customink.com\/?p=25046"},"modified":"2026-01-30T18:26:26","modified_gmt":"2026-01-30T23:26:26","slug":"sustainable-corporate-gifts-survey","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/sustainable-corporate-gifts-survey\/","title":{"rendered":"Survey: 70% of Employees Want Sustainable Gifts"},"content":{"rendered":"<!--<p class=\"last-updated\">Last updated on January 30th, 2026 at 06:26 pm<\/p>--><p><span style=\"font-weight: 400;\">To learn more about people\u2019s desire for sustainable company gifts, <\/span><span style=\"font-weight: 400;\">Custom Ink surveyed 1,000 full-time U.S. employees between the ages of 18 and 54*.<\/span><span style=\"font-weight: 400;\">&nbsp; <\/span><span style=\"font-weight: 400;\">Our survey is a unique window into what people value and prefer when it comes to eco-conscious corporate gifting, including how it impacts their perception of their employer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our results show that employees prefer sustainable corporate gifts and would have a better perception of companies that gift sustainably. It&#8217;s not just about being green\u2014it&#8217;s about making choices that align with what your people genuinely care about.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25081\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-scaled.jpg\" alt=\"Sustainable Gifts Infographic Showing Survey Findings\" width=\"2042\" height=\"2048\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-scaled.jpg 2042w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-300x300.jpg 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-1021x1024.jpg 1021w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-150x150.jpg 150w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-768x770.jpg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-1532x1536.jpg 1532w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-1920x1925.jpg 1920w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-1680x1685.jpg 1680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-1240x1244.jpg 1240w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-860x862.jpg 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-680x682.jpg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-500x501.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-400x401.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-250x251.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-200x201.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-100x100.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-76x76.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-50x50.jpg 50w\" sizes=\"auto, (max-width: 2042px) 100vw, 2042px\" \/><\/a><\/p>\n<h2><b>Key Findings<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are our key findings from our survey of 1,000 full-time employees on their opinions about receiving sustainable corporate gifts:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">70% of respondents aged 25-34 indicated they&#8217;d have a better impression of their company if the employee gifts were sustainably made.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A third (30%) of respondents view their company&#8217;s efforts to minimize their environmental footprint as above average or excellent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A substantial majority, 60%, expressed high levels of concern (\u201cVery Concerned\u201d or \u201cExtremely Concerned\u201d) about the overall state of the environment. This percentage rises to 85% when including those who are \u201cModerately Concerned.\u201d<\/span><\/li>\n<\/ul>\n<h2><strong>Sustainable Gifts Make Happier Employees<\/strong><\/h2>\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20211014005090\/en\/Recent-Study-Reveals-More-Than-a-Third-of-Global-Consumers-Are-Willing-to-Pay-More-for-Sustainability-as-Demand-Grows-for-Environmentally-Friendly-Alternatives\"><span style=\"font-weight: 400;\">A recent study<\/span><\/a><span style=\"font-weight: 400;\"> of more than 10,000 people across 17 countries indicated that 61% of Americans consider sustainability an important factor in purchasing. Our findings were similar when we asked respondents if they preferred to receive sustainably made gifts and swag from their company.<\/span><\/p>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25084\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-scaled.jpg\" alt=\"An infographic titled \u201cA Majority of Respondents Prefer Sustainable Gifts\u201d displays the survey question, \u201cTo what extent do respondents agree with the following statement: \u2018I prefer to receive sustainably-made gifts and swag from my company.\u2019\u201d Beneath that is a chart in the shape of a leaf that shows 69% of respondents prefer sustainable gifts, and respondents aged 25-34 prefer sustainable gifts. At the bottom are four pie charts that show the breakdown of preferences by age: 18-24: Strongly Disagree (3%), Disagree (6%), Neither Agree nor Disagree (25%), Agree (40%), Strongly Agree (26%) 25-34: Strongly Disagree (1%), Disagree (4%), Neither Agree nor Disagree (20%), Agree (46%), Strongly Agree (30%) 35-44: Strongly Disagree (.4%), Disagree (4%), Neither Agree nor Disagree (27%), Agree (44%), Strongly Agree (24%) 45-54: Strongly Disagree (2%), Disagree (4%), Neither Agree nor Disagree (28%), Agree (43%), Strongly Agree (23%) \" width=\"1466\" height=\"2048\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-scaled.jpg 1466w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-215x300.jpg 215w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-733x1024.jpg 733w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-768x1073.jpg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-1099x1536.jpg 1099w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-1920x2683.jpg 1920w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-1680x2347.jpg 1680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-1240x1732.jpg 1240w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-860x1202.jpg 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-680x950.jpg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-500x699.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-400x559.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-250x349.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-200x279.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-100x140.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-76x106.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-3B-1-50x70.jpg 50w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">These results show quite a trend in sustainable preferences, with 69% of respondents expressing a preference for sustainably made gifts and company swag. Digging deeper, the majority of every age demographic also prefers sustainable gifts. These findings suggest that younger employees drive the demand for environmentally conscious corporate perks. However, older respondents also appreciate them, and most respondents from older demographics have similar preferences. <\/span><br \/>\n<a id=\"co-image\"><\/a><\/p>\n<h2><b>Sustainable Gifts Improve Company Image<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/media.asicentral.com\/resources\/Ad_Impressions_2023.pdf\"><span style=\"font-weight: 400;\">2023 Ad Impressions Study<\/span><\/a><span style=\"font-weight: 400;\"> by the Advertising Specialty Institute (ASI) reveals that \u201c46% of consumers would feel more favorable about the advertiser who gave them a promo product if it was environmentally friendly.\u201d We asked respondents if their opinion of their company would improve if gifts and swag given to them were made sustainably.<\/span><\/p>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25085\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-scaled.jpg\" alt=\"An infographic titled \u201cFor a Majority of Respondents, Company Image Would Improve\u201d and displaying the survey question \u201cTo what extent do respondents agree with the following statement: \u2018My opinion would improve if gifts and swag given to employees were made sustainably.\u2019\u201d Beneath that is a chart indicating that 65% of all respondents agreed with the statement, and 70% of respondents aged 25-34 agreed. At the bottom are four pie charts showing the breakdown of the results by age: 18-24: Strongly Disagree (4%), Disagree (8%), Neither Agree nor Disagree (22%), Agree (42%), Strongly Agree (24%) 25-34: Strongly Disagree (2%), Disagree (6%), Neither Agree nor Disagree (22%), Agree (46%), Strongly Agree (24%) 35-44: Strongly Disagree (2%), Disagree (7%), Neither Agree nor Disagree (26%), Agree (46%), Strongly Agree (19%) 45-54: Strongly Disagree (6%), Disagree (8%), Neither Agree nor Disagree (30%), Agree (38%), Strongly Agree (19%)\" width=\"1286\" height=\"2048\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-scaled.jpg 1286w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-188x300.jpg 188w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-643x1024.jpg 643w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-768x1223.jpg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-965x1536.jpg 965w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-1920x3057.jpg 1920w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-1680x2675.jpg 1680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-1240x1975.jpg 1240w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-860x1369.jpg 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-680x1083.jpg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-500x796.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-400x637.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-250x398.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-200x318.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-100x159.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-76x121.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-4B-50x80.jpg 50w\" sizes=\"auto, (max-width: 1286px) 100vw, 1286px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Overall, 65% of respondents agreed that their opinion would improve, and 70% of the 25-34 age demographic agreed. Sustainable corporate gifts resonate with employee preferences and enhance the company&#8217;s overall image in the eyes of its workforce.<\/span><\/p>\n<h2><b>Majority Are Concerned for the Environment<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We wanted to know how worried people are about the environment&#8217;s health. According to a <\/span><a href=\"https:\/\/www.pewresearch.org\/science\/2020\/09\/29\/concern-over-climate-and-the-environment-predominates-among-these-publics\/\"><span style=\"font-weight: 400;\">Pew Research Center survey<\/span><\/a><span style=\"font-weight: 400;\">, international public concern has increased since 2015. Additionally, in the same survey, 53% of respondents in the U.S. believe \u201cclimate change is a very serious problem.\u201d We asked, \u201cHow concerned are you with the overall health of the environment?\u201d&nbsp;&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25088 size-full\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-scaled.jpg\" alt=\"An infographic titled \u201cA Majority of Respondents Are Concerned for the Environment\u201d shows a pie chart indicating that 60% of all respondents are extremely\/very concerned. Next to it, a graphic of the Northeast region of the U.S. indicates that the Northeast is the most concerned region. Beneath that is a series of pie charts displaying the following information: Level of Concern by Age: 18-24: Not At All Concerned (2.4%), Slightly Concerned (14.8%), Moderately Concerned (24.8%), Very Concerned (36.4%), Extremely Concerned (21.6%) 25-34: Not At All Concerned (2%), Slightly Concerned (10%), Moderately Concerned (22%), Very Concerned (40%), Extremely Concerned (26%) 35-44: Not At All Concerned (3%), Slightly Concerned (12%), Moderately Concerned (28%), Very Concerned (35%), Extremely Concerned (22%) 45-54: Not At All Concerned (4%), Slightly Concerned (12%), Moderately Concerned (26%), Very Concerned (38%), Extremely Concerned (22%) At the bottom is a map of the U.S. displaying the most concerned respondents by region: Northeast: 63% Extremely\/Very Concerned South: 59% Extremely\/Very Concerned Midwest: 59% Extremely\/Very Concerned West: 62% Extremely\/Very Concerned\" width=\"1192\" height=\"2048\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-scaled.jpg 1192w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-175x300.jpg 175w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-596x1024.jpg 596w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-768x1319.jpg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-894x1536.jpg 894w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-1920x3299.jpg 1920w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-1680x2886.jpg 1680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-1240x2130.jpg 1240w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-860x1478.jpg 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-680x1168.jpg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-500x859.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-400x687.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-250x430.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-200x344.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-100x172.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-76x131.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-1B-1-50x86.jpg 50w\" sizes=\"auto, (max-width: 1192px) 100vw, 1192px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">These statistics underline a significant trend of environmental concern, especially among younger employees and certain geographic regions. With nearly two-thirds of respondents aged 25-34 expressing high levels of concern about the health of the environment, it\u2019s clear that the next generation of the workforce feels that environmental matters are a priority. This concern is also prominent in the Northeast region of the U.S.\u2014although a majority of respondents in other areas of the U.S. expressed concern as well. <\/span><br \/>\n<a id=\"co-sustainability\"><\/a><\/p>\n<h2><b>A Third of Respondents Are Happy With Their Company\u2019s Sustainability Efforts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With a majority of people concerned with the environment, companies and businesses have an opportunity to incorporate sustainable practices in many ways. In a <\/span><a href=\"https:\/\/thecsrjournal.in\/ibm-employees-work-environmentally-sustainable-companies-pandemic\/\"><span style=\"font-weight: 400;\">recent <\/span><\/a><span style=\"font-weight: 400;\">IBM Institute for Business Value (IBV) survey, \u201c71% of employees and employment seekers say that environmentally sustainable companies are more attractive employers.\u201d<\/span><span style=\"font-weight: 400;\">&nbsp;So, how do employees feel about their own companies\u2019 efforts to reduce their environmental impact?<\/span><\/p>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25083\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-scaled.jpg\" alt=\"An infographic titled \u201cA Third of Respondents Are Happy With Their Company\u2019s Sustainability Efforts\u201d displaying three pie charts at the top. The first pie chart indicates 30% of respondents rated their company\u2019s sustainability efforts as above average\/excellent. The second indicates that respondents aged 45-54 were the most optimistic about their company\u2019s efforts with 34% rating them as above average\/excellent. The third pie chart indicates that respondents aged 18-24 were the least optimistic with 24%. Beneath that are four pie charts displaying the opinion of sustainability efforts by age group: 18-24: Very Poor (9%), Below Average (22%), Average (46%), Above Average (17%), Excellent (7%) 25-34: Very Poor (5%), Below Average (13%), Average (55%), Above Average (18%), Excellent (8%) 35-44: Very Poor (6%), Below Average (13%), Average (48%), Above Average (23%), Excellent (10%) 45-54: Very Poor (3%), Below Average (14%), Average (49%), Above Average (25%), Excellent (9%)\" width=\"1349\" height=\"2048\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-scaled.jpg 1349w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-198x300.jpg 198w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-675x1024.jpg 675w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-768x1166.jpg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-1012x1536.jpg 1012w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-1920x2914.jpg 1920w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-1680x2550.jpg 1680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-1240x1882.jpg 1240w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-860x1305.jpg 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-680x1032.jpg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-500x759.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-400x607.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-250x379.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-200x304.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-100x152.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-76x115.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-2B-50x76.jpg 50w\" sizes=\"auto, (max-width: 1349px) 100vw, 1349px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Based on our findings, it seems that younger generations have higher standards for their company\u2019s sustainability efforts, but they\u2019re also more loyal to and willing to work harder for companies that meet those standards. This is especially true for <\/span><a href=\"https:\/\/imagine.jhu.edu\/blog\/2023\/04\/18\/gen-z-in-the-workplace-how-should-companies-adapt\/#:~:text=Today%2C%20a%20large%20chunk%20of,about%2030%25%20of%20the%20workforce.\"><span style=\"font-weight: 400;\">Millennials, who comprise the most significant percentage of today\u2019s workforce<\/span><\/a><span style=\"font-weight: 400;\"> at 39%. With Gen Z projected to make up 30% by 2030, sustainability could become a key factor for job-seekers.<\/span><\/p>\n<h2><b>The Most-Preferred Sustainable Corporate Gifts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Corporate gifting can be a great way to show appreciation for customers, clients, and team members. However, as <\/span><a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2018\/09\/14\/the-125b-business-of-business-gifting\/?sh=3cbd654e101d\"><span style=\"font-weight: 400;\">Knack founder Laura Jennings notes<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s also \u201cimportant to think about quality rather than quantity when selecting business gifts. Whatever you give, make it the best example of its kind.\u201d <\/span><span style=\"font-weight: 400;\">In our survey, respondents ranked ten items on a scale of 1 to 10, from most to least preferred.<\/span><\/p>\n<p><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25086\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-scaled.jpg\" alt=\"An infographic titled \u201cThe Most Preferred Sustainable Corporate Gifts.\u201d 1st: T-shirt 2nd: Backpack 3rd: Tumbler or Water Bottle #4: Tree Planting Kit #5: Towel #6: Notebook &amp; Pen #7: Hat #8: Fanny Pack #9: Golf Umbrella #10: Apron Another section below displays the number of times a gift was selected as a top preference. Tree Planting Kit: 159 T-shirt: 138 Tumbler or Water Bottle: 126 Backpack: 123 Golf Umbrella: 102 Apron: 80 Fanny Pack: 74 Hat: 73 Notebook &amp; Pen: 67 Towel: 58\" width=\"1206\" height=\"2048\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-scaled.jpg 1206w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-177x300.jpg 177w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-603x1024.jpg 603w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-768x1304.jpg 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-905x1536.jpg 905w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-1920x3260.jpg 1920w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-1680x2853.jpg 1680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-1240x2106.jpg 1240w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-860x1460.jpg 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-680x1155.jpg 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-500x849.jpg 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-400x679.jpg 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-250x425.jpg 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-200x340.jpg 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-100x170.jpg 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-76x129.jpg 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Infographic-5B-50x85.jpg 50w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.customink.com\/products\/sustainable\/sustainable-t-shirts\/773\"><span style=\"font-weight: 400;\">classic t-shirt<\/span><\/a><span style=\"font-weight: 400;\"> is the most desirable item, closely followed by a versatile <\/span><a href=\"https:\/\/www.customink.com\/products\/sustainable\/sustainable-bags\/779\"><span style=\"font-weight: 400;\">backpack<\/span><\/a><span style=\"font-weight: 400;\"> and a practical <\/span><a href=\"https:\/\/www.customink.com\/products\/sustainable\/sustainable-drinkware\/778\"><span style=\"font-weight: 400;\">tumbler or water bottle<\/span><\/a><span style=\"font-weight: 400;\">, strongly emphasizing sustainability and functionality. Additionally, a tree planting kit in the top spot highlights a notable trend toward gifts that extend beyond personal use to contribute positively to the planet. Recognizing the appeal of eco-conscious choices enhances the gesture&#8217;s thoughtfulness and aligns businesses with the values of an increasingly socially and environmentally aware workforce.<\/span><br \/>\n<a id=\"triple-win\"><\/a><\/p>\n<h2><b>Sustainability Is a Win-Win-Win for Companies, Employees, and the Planet<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As climate change continues to be a top concern for both employees and consumers, the desire for more sustainable products is also increasing. Sustainable gifts don\u2019t have to be only about saving the planet\u2014they can also be about giving people what they really want. Although eco-friendly gifts can be more expensive, the payoff can be worth it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an overwhelming 85% of respondents expressing a level of concern for the environment and the next generation of the workforce strongly indicating that their perception of companies would improve if they offered sustainable gifts, these findings underscore the tangible impact of eco-friendly corporate gifting, not only in aligning with employee values but also in elevating brand image and internal morale. Companies win for themselves, their employees, and the planet by incorporating more sustainable practices, such as sustainable gifts.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recognizing and embracing this green trend by <\/span><a href=\"https:\/\/www.customink.com\/products\/sustainable\/sustainable-gifts\/781\"><span style=\"font-weight: 400;\">choosing quality, sustainable corporate gifts<\/span><\/a><span style=\"font-weight: 400;\"> may prove pivotal in fostering a more sustainable and engaged corporate culture. Employees increasingly value sustainability and are likely to appreciate and positively identify with a company that prioritizes environmentally friendly practices, fostering a sense of corporate responsibility and a shared commitment to a greener future.&nbsp;<\/span><\/p>\n<h2><b>Our Methodology&nbsp;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The survey, launched on August 24, 2023, sought insights from a diverse pool of 1,000 respondents. All respondents were confirmed to work at least 30 hours each week to be eligible. The participant pool was exclusively comprised of US residents, determined by the IP address of the devices used for survey participation. Age demographics were evenly represented, with 250 respondents per each of the specified brackets: 18-24, 25-34, 35-44, and 45-54. *We deliberately chose to survey respondents up to the age of 54 in order to focus on the age demographics that represent <\/span><a href=\"https:\/\/imagine.jhu.edu\/blog\/2023\/04\/18\/gen-z-in-the-workplace-how-should-companies-adapt\/#:~:text=Today%2C%20a%20large%20chunk%20of,about%2030%25%20of%20the%20workforce.\"><span style=\"font-weight: 400;\">a significant portion of the current workforce and the future labor market<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While demographic factors such as gender, census region, income, education, and parental status were not controlled, they provide a snapshot of diversity. The male-female distribution was 459 and 541, respectively. Regional representation showcased respondents from the Northeast (153), Midwest (208), South (441), and West (195), with a minimal unknown category (3). The income spectrum spanned from under $25,000 to $150,000 or more, with various educational backgrounds and diversity in family structures (458 with no children, 539 with multiple children, and three preferring not to disclose). This streamlined methodology offers a comprehensive understanding of respondents&#8217; attitudes and preferences.<\/span><\/p>\n<p><em>Special thanks to <i>Ryan Morrice for ideation and outreach and Sara Tobin for infographic design and presentation.<\/i><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">About Custom Ink<\/span><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Custom Ink has been helping teams, businesses, schools, and families create <a href=\"https:\/\/www.customink.com\/products\/apparel\/857\">custom apparel<\/a> and <a href=\"https:\/\/www.customink.com\/products\/promotional-products\/218\">promo products<\/a> for over 25 years. Whether you&#8217;re designing <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.customink.com\/products\/t-shirts\/4\">custom t-shirts<\/a> for a company event, <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.customink.com\/products\/sweatshirts\/hoodies\/71\">hoodies<\/a> for your sports team, <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.customink.com\/products\/sweatshirts\/13\">sweatshirts<\/a> for a family reunion, or <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.customink.com\/products\/hats\/1\">custom hats<\/a> for your business, our <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.customink.com\/ndx\">free online design lab<\/a> makes it simple to bring your vision to life. Upload your own artwork, add text, or start with one of our templates\u2014no design experience needed. Every order includes free shipping on standard delivery, and our team is available 7 days a week to help with any questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To learn more about people\u2019s desire for sustainable company gifts, Custom Ink surveyed 1,000 full-time U.S. employees between the ages of 18 and 54*.&nbsp; Our survey is a unique window into what people value and prefer when it comes to eco-conscious corporate gifting, including how it impacts their perception of their employer. Our results show that employees prefer sustainable corporate gifts and would have a better perception of companies that gift sustainably. It&#8217;s not just about being green\u2014it&#8217;s about making choices that align with what your people genuinely care about.&nbsp; Key Findings Here are our key findings from our survey [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":25081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-25046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customink-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Survey: 70% of Employees Want Sustainable Gifts - Custom Ink Blog<\/title>\n<meta name=\"description\" content=\"Our results show that employees prefer sustainable corporate gifts and would have a better perception of companies that gift sustainably.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customink.com\/blog\/sustainable-corporate-gifts-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey: 70% of Employees Want Sustainable Gifts - Custom Ink Blog\" \/>\n<meta property=\"og:description\" content=\"Our results show that employees prefer sustainable corporate gifts and would have a better perception of companies that gift sustainably.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.customink.com\/blog\/sustainable-corporate-gifts-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Custom Ink Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/customink\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T22:22:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-30T23:26:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2023\/10\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2042\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Self\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@customink\" \/>\n<meta name=\"twitter:site\" content=\"@customink\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Self\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/sustainable-corporate-gifts-survey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/sustainable-corporate-gifts-survey\\\/\"},\"author\":{\"name\":\"Stephanie Self\",\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/#\\\/schema\\\/person\\\/6cbdc5e5824a13d93c9175da717b0295\"},\"headline\":\"Survey: 70% of Employees Want Sustainable Gifts\",\"datePublished\":\"2023-10-26T22:22:40+00:00\",\"dateModified\":\"2026-01-30T23:26:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/sustainable-corporate-gifts-survey\\\/\"},\"wordCount\":1347,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/sustainable-corporate-gifts-survey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.customink.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5140335879_Sustainable-Gifting-Blog_Master-Infographic-B-scaled.jpg\",\"articleSection\":[\"Custom Ink News &amp; 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T-shirt 2. Backpack 3. Tumbler or Water Bottle A survey of 1,000 full-time employees conducted by Custom Ink revealed that most people prefer sustainable gifts, and such gifts would even improve their perception of the company. 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