![\"\"](\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2024\/10\/7474969692_Swag_Survey_Graphics_Singles_A.png\")
<\/p>\n<\/p>\n
At Custom Ink, we have always believed in the power of company swag. We know that it\u2019s a great way to make employees feel appreciated and that using swag for things like employee gifts and giveaways, as well as recognizing important events like product launches and anniversaries can make a big difference in employee satisfaction, which boosts company success.<\/span><\/p>\n Here are our key findings from our survey of American workers on their opinions about receiving employee swag and gifts:<\/span><\/p>\n Very satisfied 54% Once a month or more 22% Receive Company Gifts Once a Month or More Receive Company Gifts Every 1 to 5 Months Receive Company Gifts Every 6 to 12 Months Receive Company Gifts Less Than Once a Year Never Receive Company Gifts 87% Feel More Positive Clothing The Breakdown* Custom T-shirts<\/span><\/a> The North Face Jacket<\/span><\/a> Much more likely to stay 41% Item to wear at a volunteer day or corporate event 49%
\n<\/span>To learn more about how businesses are using employee swag and how their people feel about it, Custom Ink surveyed 1,064 US adults who work for companies with more than 50 employees. Our results provide a unique perspective into company habits and employee experiences. It also gives insight into the opportunities employers have to increase employee <\/span>satisfaction, increased feelings of belonging, and retention<\/span> simply by sending a little bit more company swag.*
\n<\/span>*Percentages are rounded to the nearest whole number.<\/span><\/p>\nKey Findings<\/b><\/h5>\n
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Gift Tip: Gifting at least once a year can go a long way toward employee happiness. Gifting 2-10 times a year is better, and giving every month will produce the best results.<\/span><\/h5>\n
How Satisfied are Employees Overall?<\/span><\/h2>\n
88% Are Satisfied With Their Employment
\n<\/b><\/h4>\n
\n<\/span>Somewhat satisfied 34%
\n<\/span>Not very satisfied 8%
\n<\/span>Not at all satisfied 4%<\/span><\/p>\nHow Often Do Companies Give Employee Swag?<\/span><\/h2>\n
It’s an Even Split<\/h4>\n
\n<\/span>Every 1 to 5 months 23%
\n<\/span>Every 6 to 12 months 24%
\n<\/span>Less than once a year 21%
\n<\/span>Never 9%<\/span><\/p>\n![\"\"](\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2024\/10\/7474969692_Swag_Survey_Graphics_Singles_B.png\")
<\/h2>\nHow Does Overall Job Satisfaction Correlate with Frequency of Employee Gifting?<\/span><\/h2>\n
Employees Who Receive Company Gifts 12X a Year Are the Most Satisfied<\/h4>\n
\n<\/b>Very satisfied <\/span>94%
\n<\/span>Somewhat satisfied <\/span>6%
\n<\/span>Not very satisfied 0%
\n<\/span>Not at all satisfied 0.4%
\n<\/span>(Share of whole group 22%)<\/span><\/p>\n
\n<\/b>Very satisfied <\/span>61%
\n<\/span>Somewhat satisfied <\/span>37%
\n<\/span>Not very satisfied 2%
\n<\/span>Not at all satisfied 0.4%
\n<\/span>(Share of whole group 23%)<\/span><\/p>\n
\n<\/b>Very satisfied <\/span>41%
\n<\/span>Somewhat satisfied <\/span>45%
\n<\/span>Not very satisfied 10%
\n<\/span>Not at all satisfied 3%
\n<\/span>(Share of whole group 24%)<\/span><\/p>\n
\n<\/b>Very satisfied <\/span>33%
\n<\/span>Somewhat satisfied <\/span>44%
\n<\/span>Not very satisfied 16%
\n<\/span>Not at all satisfied 6%
\n<\/span>(Share of whole group 21%)<\/span><\/p>\n
\n<\/b>Very satisfied <\/span>17%
\n<\/span>Somewhat satisfied <\/span>47%
\n<\/span>Not very satisfied 20%
\n<\/span>Not at all satisfied 15%
\n<\/span>(Share of whole group 9%)<\/span><\/p>\nHow Do Employees Feel After Receiving Company Swag? <\/span><\/h2>\n
\n<\/b>I felt significantly more positive about my company 33%
\n<\/span>I felt somewhat more positive about my company 54%
\n<\/span>I felt somewhat more negative about my company 10%
\n<\/span>I felt significantly more negative about my company 3%<\/span><\/p>\n![\"\"](\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2024\/10\/7474969692_Swag_Survey_Graphics_Singles_C.png\")
<\/p>\nWhat is the Most Commonly Gifted Company Swag?<\/span><\/h2>\n
It\u2019s Clothing, Drinkware, and Office Products
\n<\/b><\/h4>\n
\n<\/span>Drinkware
\n<\/span>Office Products
\n<\/span>Bags
\n<\/span>Tech Gear
\n<\/span>Home Gifts<\/span><\/p>\n
\n<\/b>Clothing 60%
\n<\/span>Drinkware 52%
\n<\/span>Office Products 51%
\n<\/span>Bags 44%
\n<\/span>Tech Gear 34%
\n<\/span>Home Gifts 27%
\n<\/span>Other 13%
\n<\/span>None of the Above 10%
\n<\/span>*They could choose all that apply.<\/span><\/p>\nGift Tip: To keep it fresh, choose a brand new style from one of the popular categories.<\/span><\/h5>\n
Top Ten Favorite Types of Employee Swag<\/span><\/h2>\n
\nHoodies<\/a> or <\/span>Jackets<\/a>
\nBackpacks<\/span><\/a>
\nTravel Coffee Cups<\/span><\/a>
\nMugs<\/span><\/a> or <\/span>Glasses<\/span><\/a>
\nWater Bottles<\/span><\/a>
\nTote Bags<\/span><\/a>
\nLaptop<\/span><\/a>\/<\/span>Tablet\/Phone holders<\/span><\/a>
\nWireless Speakers<\/span><\/a>
\nHeadphones<\/span><\/a><\/p>\nGift Tip: Really wow them by grouping a few together in a custom kit.<\/span><\/h5>\n
Top Ten Most Desired Employee Gifts<\/span><\/h2>\n
\nPremium Coolers<\/a>
\n<\/span>JBL Wireless Earbuds<\/span><\/a>
\nBose Portable Speaker<\/span><\/a>
\nStanley Water Bottle<\/span><\/a>
\nSmart Mug That Keeps Coffee or Tea Warm<\/span><\/a>
\nColeman Folding Chair With Cooler<\/span><\/a>
\nAnker Portable Charger<\/span><\/a>
\nPortable BBQ Grill<\/a>
\n<\/span>Moleskine Notebook<\/span><\/a><\/p>\nGift Tip: Sending a product from <\/span>a known brand<\/span><\/a> can make a lasting impression.<\/span><\/h5>\n
![\"\"](\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2024\/10\/7474969692_Swag_Survey_Graphics_Singles_D.png\")
<\/p>\nIf an Employee Receives Their Most Desired Gift, How Likely Are They to Stay Another Year?<\/span><\/h2>\n
93% Would Be More Likely to Stay<\/b><\/h4>\n
\n<\/span>Somewhat more likely to stay 52%
\n<\/span>Somewhat less likely to stay 5%
\n<\/span>Much less likely to stay 2%<\/span><\/p>\n![\"\"](\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2024\/10\/7474969692_Swag_Survey_Graphics_Singles_E.png\")
<\/p>\nWhat Are the Reasons Companies Give Employee Swag?*<\/span><\/h2>\n
\n<\/span>Commemoration of a corporate anniversary 43%
\n<\/span>Giveaways at a company party 42%
\n<\/span>Recognition for a team accomplishment 35%
\n<\/span>Celebration of a new product or service launch 34%
\n<\/span>Holiday gift 24%
\n<\/span>Extras from client gifts, conferences, or corporate events 24%
\n<\/span>Other 5%
\n<\/span>None of the above 2%
\n<\/span>*They could choose all that apply.<\/span><\/p>\nHappy Hour or Company Gift?<\/span><\/h2>\n
81% prefer to receive employee gifts instead of a happy hour or dinner out.<\/span><\/h4>\n
Gift Tip: Only 24% of employees have received a holiday gift from their employer. If your company sends one, this is an easy way to stand out, both within the company and with recruiting and referrals. If you aren\u2019t, you might want to start!<\/span><\/h5>\n
Coming Together Through Company Swag<\/span><\/h2>\n
74% of employees have been asked to wear an item of clothing with the company logo on it.
\n<\/span>92% of them say they feel an increased sense of community and connection to their team.<\/span><\/h4>\nHow Much Does Wearing Company Logo Clothing Increase The Feeling of Community?<\/b><\/h2>\n