{"id":25672,"date":"2025-12-24T12:12:16","date_gmt":"2025-12-24T17:12:16","guid":{"rendered":"https:\/\/blog.customink.com\/?p=25672"},"modified":"2026-02-17T13:06:17","modified_gmt":"2026-02-17T18:06:17","slug":"2025-recap","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/2025-recap\/","title":{"rendered":"The Gear That Powered Your Teams in 2025: Custom Ink\u2019s Top Trends &amp; Best Sellers"},"content":{"rendered":"<!--<p class=\"last-updated\">Last updated on February 17th, 2026 at 01:06 pm<\/p>-->\n<p><em>From trade show floors to finish lines, this is the custom swag that defined the year.<\/em><\/p>\n\n\n\n<p>If we know anything about you &#8211; the planners, the doers, the organizers making the magic happen behind the scenes &#8211; it\u2019s that 2025 was a year of big goals and even bigger team moments.<\/p>\n\n\n\n<p>Every year, we love looking back at the millions of orders we customized and delivered, because that data tells a story about <em>you<\/em>. It shows us how\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You outfitted your field crews in <a href=\"https:\/\/www.customink.com\/products\/workwear-uniforms\/safety\/164\">safety gear<\/a>;<\/li>\n\n\n\n<li>Thanked your clients with <a href=\"https:\/\/www.customink.com\/products\/drinkware\/tumblers\/407\">premium tumblers<\/a>;<\/li>\n\n\n\n<li>Built the kind of belonging that turns a group of people into a unified team through the power of t-shirts, bags, and hoodies;<\/li>\n<\/ul>\n\n\n\n<p>\u2026and so much more.<\/p>\n\n\n\n<p>So from the hats keeping the sun off your field crew to the notebooks capturing your next big idea, here is the gear that defined 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tools of the Trade (and the Desk)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"860\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image.png\" alt=\"\" class=\"wp-image-25673\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image.png 900w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-300x287.png 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-768x734.png 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-860x822.png 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-680x650.png 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-500x478.png 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-400x382.png 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-250x239.png 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-200x191.png 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-100x96.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-76x73.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-50x48.png 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p>2025 proved that your custom needs go way beyond the closet.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <a href=\"https:\/\/www.customink.com\/products\/stationery\/notebooks\/medium-hard-cover-notebook\/349500\"><strong>Medium Hard Cover Notebook<\/strong><\/a> was the best-selling item for office and desk use. In a digital world, there\u2019s still power in putting pen to paper.<\/li>\n\n\n\n<li>You ordered the <a href=\"https:\/\/www.customink.com\/products\/pens-writing\/all-pens\/sleek-write-rubberized-ballpoint-pen-black-ink\/1490500\"><strong>Sleek Write Rubberized Ballpoint Pen<\/strong><\/a> more than any other non-apparel item this year. It\u2019s tactile, practical, and gets your brand into thousands of hands.<\/li>\n\n\n\n<li>When you wanted to make a lasting impression, you chose the <a href=\"https:\/\/www.customink.com\/products\/drinkware\/tumblers\/yeti-laser-engraved-20-oz-rambler-insulated-tumbler-with-magslider-lid\/2414100?keyword=YETI+Laser+Engraved+20+oz.+Rambler&amp;PK=2414102&amp;bg=1\"><strong>YETI Laser Engraved 20 oz. Rambler<\/strong><\/a>. As our top-selling new product, this tumbler was the ultimate &#8220;thank you&#8221; gift that people definitely want to keep.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2025\u2019s Top Selling Custom T-Shirt<\/strong><\/h2>\n\n\n\n<p>You want your team to look good, but you really need them to <em>feel<\/em> good.&nbsp;<\/p>\n\n\n\n<p>That explains why the <a href=\"https:\/\/www.customink.com\/products\/t-shirts\/short-sleeve-t-shirts\/gildan-softstyle-jersey-t-shirt\/176100\"><strong>Gildan Softstyle Jersey T-Shirt<\/strong><\/a> was our top-selling t-shirt of 2025.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"860\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4.png\" alt=\"\" class=\"wp-image-25677\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4.png 900w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-300x287.png 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-768x734.png 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-860x822.png 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-680x650.png 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-500x478.png 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-400x382.png 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-250x239.png 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-200x191.png 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-100x96.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-76x73.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-4-50x48.png 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p>It\u2019s soft, it fits just right, and it proves that you don\u2019t have to sacrifice comfort for a professional look.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beyond the T-Shirt: How You Suited Up with Custom Apparel<\/strong><\/h2>\n\n\n\n<p>While tees are always a staple, 2025 was also the year you majorly expanded your wardrobe. We saw massive sales growth in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.customink.com\/products\/hats\/1\"><strong>Hats<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.customink.com\/products\/sweatshirts\/13\"><strong>Outerwear<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.customink.com\/products\/workwear-uniforms\/149\"><strong>Workwear &amp; Uniforms<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>This tells us you\u2019re thinking about the whole team experience. You\u2019re keeping them warm on the commute, safe on the job site, <em>and<\/em> looking sharp in front of customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Fastest Growing Outwear Category: Custom Quarter-Zips.<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.customink.com\/products\/sweatshirts\/quarter-zip-sweatshirts\/224\">Quarter-Zips<\/a> are the defining look of the &#8220;business casual but ready for anything&#8221; vibe. It\u2019s the ultimate &#8216;uniform&#8217; for the modern team; polished enough for client meetings, and still comfortable enough for the commute.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"860\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2.png\" alt=\"\" class=\"wp-image-25675\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2.png 900w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-300x287.png 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-768x734.png 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-860x822.png 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-680x650.png 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-500x478.png 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-400x382.png 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-250x239.png 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-200x191.png 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-100x96.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-76x73.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-2-50x48.png 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p>Expect to see custom quarter-zip sweatshirts a <em>lot<\/em> in 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Peak Performance: The Top-Selling Athletic Gear<\/strong><\/h2>\n\n\n\n<p>Your teams were also active this year!&nbsp;<\/p>\n\n\n\n<p>When you needed to dress for performance, you reached for the <a href=\"https:\/\/www.customink.com\/products\/activewear\/short-sleeve-performance-shirts\/allpro-interlock-upf-50-performance-shirt\/1790600?keyword=AllPro+Interlock+UPF+50+Performance+Shirt&amp;PK=1790620&amp;bg=1\"><strong>AllPro Interlock UPF 50 Performance Shirt<\/strong><\/a> (both the short and long-sleeve versions). This shirt was our top-selling new product <em>and<\/em> the highest volume athletic item.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"860\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1.png\" alt=\"\" class=\"wp-image-25674\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1.png 900w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-300x287.png 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-768x734.png 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-860x822.png 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-680x650.png 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-500x478.png 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-400x382.png 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-250x239.png 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-200x191.png 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-100x96.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-76x73.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-1-50x48.png 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p>Whether it was for a charity 5K or a landscaping team facing the summer heat, you loved the combination of moisture-wicking technology and sun protection to keep your teams safe and comfortable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Team Wellness Was Back at the Forefront of Custom Gifting<\/strong><\/h2>\n\n\n\n<p>We also noticed a shift in how you care for your people and clients.<a href=\"https:\/\/www.customink.com\/products\/health-personal-care\/576\"><strong>Health &amp; Personal Care<\/strong><\/a> grew faster this year than any other product category.&nbsp;<\/p>\n\n\n\n<p>This included crowd favorites like <a href=\"https:\/\/www.customink.com\/products\/health-personal-care\/lip-balm\/577\">custom lip balms<\/a>, <a href=\"https:\/\/www.customink.com\/products\/health-personal-care\/sunscreen\/945\">sunscreen<\/a>, and <a href=\"https:\/\/www.customink.com\/products\/health-personal-care\/hand-sanitizer\/578\">hand sanitizers<\/a>.<\/p>\n\n\n\n<p>Swag that promotes personal well-being is in. It sends a message that you care about the person beyond their title.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2025\u2019s Biggest Bulk Buys<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"860\" src=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3.png\" alt=\"\" class=\"wp-image-25676\" srcset=\"https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3.png 900w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-300x287.png 300w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-768x734.png 768w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-860x822.png 860w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-680x650.png 680w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-500x478.png 500w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-400x382.png 400w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-250x239.png 250w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-200x191.png 200w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-100x96.png 100w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-76x73.png 76w, https:\/\/www.customink.com\/blog\/wp-content\/uploads\/2025\/12\/image-3-50x48.png 50w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p>When it came to high-volume events like <a href=\"https:\/\/www.customink.com\/products\/trade-show-signage\/522\">trade shows<\/a>, conferences, and company offsites, you looked for high-impact items that made the most of your budget and <a href=\"https:\/\/www.customink.com\/ink\/business\/corporate-swag-branded-merchandise\">maximized your brand&#8217;s reach.&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.customink.com\/products\/pens-writing\/all-pens\/49\"><strong>Custom Pens<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/www.customink.com\/products\/drinkware\/can-coolers\/42\"><strong>Can Coolers<\/strong><\/a> reigned supreme for large bulk orders, proving that sometimes the smallest, most portable items bring the most joy (and brand visibility) to a crowd.<\/p>\n\n\n\n<p><strong>For the Marketers:<\/strong> These portable powerhouses delivered the lowest cost-per-impression of any item, getting your brand into thousands of hands and extending your reach far beyond the booth.<\/p>\n\n\n\n<p><strong>For the Event Planners:<\/strong> They were the perfect budget-friendly &#8220;crowd pleaser,&#8221; allowing you to give everyone a fun, tangible memento of the day while keeping your budget on track.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Here\u2019s to You, the Organizer<\/strong><\/h3>\n\n\n\n<p>Getting sizes right and tracking shipping can feel like a lot &#8211; but you handled it like a pro (with a little help from the experts at Custom Ink).<\/p>\n\n\n\n<p>Looking at this list, we see the results of your hard work: teams that look united, employees who feel appreciated, and brands that stand out.&nbsp;<\/p>\n\n\n\n<p>Thank you for trusting us to be part of your team\u2019s story in 2025. We can\u2019t wait to see what you create next year.<em><br><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From trade show floors to finish lines, this is the custom swag that defined the year. If we know anything about you &#8211; the planners, the doers, the organizers making the magic happen behind the scenes &#8211; it\u2019s that 2025 was a year of big goals and even bigger team moments. Every year, we love looking back at the millions of orders we customized and delivered, because that data tells a story about you. It shows us how\u2026 \u2026and so much more. So from the hats keeping the sun off your field crew to the notebooks capturing your next big [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":25676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-25672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customink-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Gear That Powered Your Teams in 2025: Custom Ink\u2019s Top Trends &amp; Best Sellers - Custom Ink<\/title>\n<meta name=\"description\" content=\"Discover Custom Ink&#039;s top trends and best-selling custom swag of 2025. 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