{"id":949,"date":"2016-07-12T09:12:54","date_gmt":"2016-07-12T13:12:54","guid":{"rendered":"https:\/\/booster.com\/blog\/?p=949"},"modified":"2017-06-28T16:26:14","modified_gmt":"2017-06-28T20:26:14","slug":"promote-booster-campaign-facebook-live","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/promote-booster-campaign-facebook-live\/","title":{"rendered":"How to Promote Your Booster Campaign with Facebook Live"},"content":{"rendered":"<!--<p class=\"last-updated\">Last updated on June 28th, 2017 at 04:26 pm<\/p>--><p style=\"text-align: center;\"><a href=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/06\/facebooklive.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-950\" src=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/06\/facebooklive.png\" alt=\"facebooklive\" width=\"550\" height=\"472\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">People of all ages love video. Truly, how many puppy or kitty videos have you already watched today? But here are a couple stats to put the video craze in context:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On average, people spend 5.5 hours watching video <\/span><i><span style=\"font-weight: 400;\">every day<\/span><\/i><span style=\"font-weight: 400;\">. Next year, video will make up a whopping 69 percent of all consumer Internet traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video works. Seventy percent of brands say that video is the most effective form of marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experts are already predicting the end of text. Speaking recently at a <\/span><a href=\"http:\/\/qz.com\/706461\/facebook-is-predicting-the-end-of-the-written-word\/\"><span style=\"font-weight: 400;\">conference in London<\/span><\/a><span style=\"font-weight: 400;\">, Facebook exec Nicola Mendelsohn, who heads up Facebook\u2019s operations in Europe, the Middle East and Africa, suggested \u201cthat stats showed the written word becoming all but obsolete, replaced by moving images and speech.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ever present and popular, video nonetheless has its challenge. It can be hard to produce. But Facebook is making that easier with <\/span><b>Facebook Live<\/b><span style=\"font-weight: 400;\">, a live streaming app that it\u2019s been ramping up since April.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Live combines ease of use with the appeal of video that makes the app a winner for announcing and promoting your Booster fundraiser.<\/span><\/p>\n<h2><b>How to Record a Video on Facebook Live<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To start a live broadcast:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Log into the Facebook iOS app or Facebook Android app on your smartphone.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tap the \u201cStatus\u201d icon on your Timeline, News Feed or Page.<\/span><\/li>\n<\/ol>\n<p style=\"padding-left: 30px;\"><a href=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/06\/Screenshot-2016-06-16-10.09.57-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-952 aligncenter\" src=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/06\/Screenshot-2016-06-16-10.09.57-1.png\" alt=\"Screenshot 2016-06-16 10.09.57\" width=\"800\" height=\"90\" \/><\/a><\/p>\n<p style=\"padding-left: 30px; text-align: left;\">3.\u00a0Write a description for your broadcast. Tap the \u201cLive\u201d icon.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/06\/Screenshot-2016-06-25-14.59.13.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-953 alignnone\" src=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/06\/Screenshot-2016-06-25-14.59.13.png\" alt=\"Screenshot 2016-06-25 14.59.13\" width=\"516\" height=\"904\" \/><\/a><\/p>\n<p style=\"text-align: left; padding-left: 30px;\">4. Tap \u201cGo Live\u201d to begin your broadcast.<\/p>\n<p style=\"text-align: left; padding-left: 30px;\"><span style=\"font-weight: 400;\">5. When you want to end your broadcast, tap \u201cFinish\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Important:<\/strong> You\u2019ll need a strong wifi connection to go live. Facebook won\u2019t let you go live without one. Don\u2019t worry, Facebook will tell you if your signal is strong enough to go live!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cool thing about Facebook Live is that Facebook friends can join you on the broadcast and comment. Your can stretch your video to 90 minutes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you end your broadcast, it will stay on your Timeline or Page like any other video, which will increase views.<\/span><\/p>\n<h2><b>7 Ways to Use Facebook Live to Promote Your Booster<\/b><\/h2>\n<h3><b>Make a Personal Appeal<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If a picture is worth a thousand words, what\u2019s a video worth? Kick-off your Booster campaign with a video message to your family and friends explaining why you launched the campaign and who you plan to help. <\/span><\/p>\n<h3><b>Show the Need<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Last year, the <\/span><a href=\"http:\/\/nonprofit.about.com\/od\/Crowdfunding\/fl\/T-Shirt-Fundraising-Helps-Bring-Hippos-Back-to-the-Cincinnati-Zoo.htm\"><span style=\"font-weight: 400;\">Cincinnati Zoo<\/span><\/a><span style=\"font-weight: 400;\"> launched a successful Booster to bring hippos back to the zoo. A Facebook Live video could show supporters the progress of the new exhibit and how their donations would help. If you can, show people the tangible benefit of their donation.<\/span><\/p>\n<h3><b>Answer People\u2019s Questions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A great feature of Facebook Live is that friends can join you for the live streaming and ask questions. This requires a bit of planning as people need to know when you plan to be live. Build participation by letting people know in advance via Facebook, email and social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you wait for your audience to build after going live, answer some FAQ\u2019s. Here\u2019s the neat thing. After your session, you\u2019ll have a whole video of archived questions and answers that you can refer people to when they have questions. \u00a0<\/span><\/p>\n<h3><b>Interview a Guest<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Is your Booster supporting someone who can join you on the video? Have them on as a guest. If they can\u2019t join you in person, record your conversation with them via Skype and encourage viewers to ask questions of both of you about the campaign.<\/span><\/p>\n<h3><b>Take People Behind the Scenes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">How did you come up with the design of your shirt? Why did you pick one type of shirt over another? Do you need your supporters\u2019 help picking the type of apparel you offer? Go live!<\/span><\/p>\n<h3><b>Bring Supporters to Your Event<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A lot of Booster campaigns include other fundraisers, like <a href=\"https:\/\/booster.com\/blog\/fundraising-events\/\">events<\/a>. Get your selfie stick out and bring your online supporters along with Facebook Live.<\/span><\/p>\n<h3><b>Give Supporters an Update<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Go live to let supporters know how your campaign is going, what goals you have hit and what you still hope to achieve. Have fun with it!\u00a0<\/span><\/p>\n<p>Don&#8217;t forget to schedule an update after your event or campaign (use <a href=\"https:\/\/booster.com\/blog\/advisors-corner\/essential-event-checklist\/\">this checklist<\/a> as a reminder!), so that supporters know the impact they&#8217;ve made!<\/p>\n<p><em><span style=\"font-weight: 400;\">Do you plan to try Facebook Live to promote your Booster? Do you have questions about why or how to use Facebook Live? Ask away in the comments we\u2019ll help get you started.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People of all ages love video. Truly, how many puppy or kitty videos have you already watched today? But here are a couple stats to put the video craze in context: On average, people spend 5.5 hours watching video every day. Next year, video will make up a whopping 69 percent of all consumer Internet traffic. Video works. Seventy percent of brands say that video is the most effective form of marketing. Experts are already predicting the end of text. Speaking recently at a conference in London, Facebook exec Nicola Mendelsohn, who heads up Facebook\u2019s operations in Europe, the Middle [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customink-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Your Booster Campaign with Facebook Live - Custom Ink Blog<\/title>\n<meta name=\"description\" content=\"People of all ages love video. Truly, how many puppy or kitty videos have you already watched today? 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