{"id":954,"date":"2016-06-27T16:00:52","date_gmt":"2016-06-27T20:00:52","guid":{"rendered":"https:\/\/booster.com\/blog\/?p=954"},"modified":"2017-06-28T16:26:52","modified_gmt":"2017-06-28T20:26:52","slug":"3-psychological-tips-donate","status":"publish","type":"post","link":"https:\/\/www.customink.com\/blog\/3-psychological-tips-donate\/","title":{"rendered":"3 Psychological Tips to Convince People to Give"},"content":{"rendered":"<!--<p class=\"last-updated\">Last updated on June 28th, 2017 at 04:26 pm<\/p>--><div id=\"attachment_955\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/06\/donationbox.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-955\" class=\"wp-image-955 size-full\" src=\"http:\/\/www.customink.com\/blog\/wp-content\/uploads\/2017\/06\/donationbox.jpg\" alt=\"donationbox\" width=\"650\" height=\"487\" \/><\/a><p id=\"caption-attachment-955\" class=\"wp-caption-text\">Photo via Mindfulone on Flickr<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Launching a fundraiser with Booster has lots of natural advantages. Booster has executed thousands of campaigns, shipped hundreds of thousands of t-shirts and raised millions of dollars for good causes. It\u2019s great too that your fundraiser has a built-in incentive for supporters: they get a great t-shirt that you designed.<\/p>\n<p><span style=\"font-weight: 400;\">Still, it helps to understand why people donate to crowdfunding campaigns &#8211; a few psychological tips &#8211; so you can persuade more people to support your campaign and raise more money for your cause.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are three ways to influence more people to support your campaign.<\/span><\/p>\n<h2>Take the Risk Out of It<\/h2>\n<p>People are cautious, and are always wary of fundraising scams. That\u2019s why it\u2019s important to kick off your fundraiser by reaching out to people that know and trust you. Your friends on Facebook are a great place to start.<\/p>\n<p><span style=\"font-weight: 400;\">But just don\u2019t ask them to buy a shirt and support your campaign. Ask them to spread the word with their networks. People support campaigns from people they know. And while they may balk at buying a t-shirt from you, a request from a friend, family member or colleague may seal the deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few other risk factors to address:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assure people that this isn\u2019t Booster\u2019s first rodeo. Booster has raised millions for good causes. They\u2019re also backed by one of the largest t-shirt companies in the world, CustomInk.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain to people how <\/span><a href=\"https:\/\/www.booster.com\/how-it-works\"><span style=\"font-weight: 400;\">Booster works<\/span><\/a><span style=\"font-weight: 400;\">. For example, the recipient of donations will receive the monies raised after the campaign closes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beyond the standard 2.9% charge for processing (which goes to the credit card companies, not Booster) Booster doesn\u2019t charge an additional fee when supporters make donations through the platform.<\/span><\/li>\n<\/ul>\n<h2><strong>Make People Feel a Tad Guilty<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it, we often do things &#8211; especially good deeds &#8211; because we feel guilty. After a big, expensive meal you might feel guilty when you see someone begging on the streets. So you give him a few dollars. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to this researcher, people try to alleviate guilt through <\/span><a href=\"http:\/\/www.dartmouth.edu\/~thlab\/pubs\/97_Estrada_etal_Guilt.pdf\"><i><span style=\"font-weight: 400;\">prosocial behavior<\/span><\/i><\/a><span style=\"font-weight: 400;\">. But be careful! Trying to make people feel too guilty can backfire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, give your potential supporters a gentle nudge:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remind them that supporting a campaign will cost less than their weekly coffee habit, or that new tie or shirt they\u2019ve been eyeing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Point out how lucky they are! Their home was spared, or their children are healthy or their pets have a safe place to sleep.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make it hard for people to say no. Be as specific and as tangible as you can about who you are helping. Include their names, pictures and stories.<\/span><\/li>\n<\/ul>\n<h2><strong>Use People\u2019s Names When You Ask Them to Donate<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One of the reasons the <\/span><i><span style=\"font-weight: 400;\">Ice Bucket Challenge<\/span><\/i><span style=\"font-weight: 400;\"> was so effective is because people didn\u2019t stop with pouring cold water on themselves. They challenged others to do it. They put people on the spot &#8211; and people hate to disappoint their friends and family.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a friend challenged me to participate I immediately folded and donated $75 to the ALS Association. I had to act. Plus, I didn&#8217;t want to pour ice-cold water on myself!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes time and guts, but make a point to ask people by name to support your Booster fundraiser. Remember, it\u2019s all for a good cause!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Launching a fundraiser with Booster has lots of natural advantages. Booster has executed thousands of campaigns, shipped hundreds of thousands of t-shirts and raised millions of dollars for good causes. It\u2019s great too that your fundraiser has a built-in incentive for supporters: they get a great t-shirt that you designed. Still, it helps to understand why people donate to crowdfunding campaigns &#8211; a few psychological tips &#8211; so you can persuade more people to support your campaign and raise more money for your cause. Here are three ways to influence more people to support your campaign. Take the Risk [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customink-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Psychological Tips to Convince People to Give - Custom Ink Blog<\/title>\n<meta name=\"description\" content=\"&nbsp; Launching a fundraiser with Booster has lots of natural advantages. Booster has executed thousands of campaigns, shipped hundreds of thousands of...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.customink.com\/blog\/3-psychological-tips-donate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Psychological Tips to Convince People to Give - Custom Ink Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Launching a fundraiser with Booster has lots of natural advantages. 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