Big Brothers Big Sisters of the Bay Area New Brand Reveal

Big Brothers Big Sisters has always seen incredible potential in every child, and this new brand positioning emphasizes how everyone in the community, from parents and guardians to prospective volunteers to donors and supporters, can help defend the potential inherent in our country’s youth and help them achieve their biggest possible futures.

The mission of Big Brothers Big Sisters of the Bay Area is not changing, because the need in our community is more urgent than ever. The new brand positioning allows Big Brothers Big Sisters of the Bay Area to grow and evolve in order to meet the need in our nine-county region by recruiting more volunteers and creating more one-to-one mentorship relationships.