"This 5K run, held in Kandahar, Afghanistan on Sept. 6, 2010, raised over $7,000 for school supplies for local children. All participants who "Beat the General" received a CustomInk tee shirt. (Separate photo). The General -- Army Brigadier General Reynold Hoover of the 135th E.S.C. -- in a "The Man to Beat" shirt also produced by CustomInk (bib #1, front center). The shirts were a complete hit, and have since been seen in other races around Afghanistan."
- "Beat the General 5K Charity Run" (Sep 29, 2010)