#BlackTomato t-shirt campaign

A major problem America faces is the existence (and often the denial) of Institutionalize Racism. There are countless studies and statistics that show minorities - especially black men - are disproportionately targeted by our judicial system. The criminalizing and villainizing of the black male greatly affects the majority's perception of their fellow Americans. In 2005, the media showed images of white Hurricane Katrina victims with supplies in their hands and called them "survivors" while calling black victims "looters." In sports, black quarterbacks have historically been consider less intelligent yet more athletic than white quarterbacks. This summer alone, we have witnessed the Ferguson Police Department assassinate the character of Mike Brown, a black teenager shot and killed by a Ferguson police officer. John Crawford III was killed by police in an Ohio Walmart simply for "shopping while black." 

The #BlackTomato t-shirt campaign is aimed at calling out how blacks and other minorities are perceived by the media and White America. All the money raised through this campaign will be donated to three amazing nonprofit organizations dedicated to racial equality: The Equal Justice Initiative, the Sentencing Project, and Colorado Communities United Against Mass Incarceration.