Nicest Place in America

About this campaign

October 5, 2017 is Do Something Nice Day, so join us as we #DoSomethingNice for Kindness Matters—an organization that supports anti-bullying efforts. Pick up a t-shirt below and share your photos on social media by tagging @readersdigest and #DoSomethingNice!

Reader's Digest has teamed up with Kindness Matters, an anti-bullying charity to challenge everyone in America to Do Something Nice Today!

Check out our ten Nicest Places finalists at RD.com/Nicest.

And support Kindness Matters by buying a t-shirt with this message. All proceeds go to the charity.

Kindness Matters is a campaign designed to change the way people interact with each other. It is the legacy of 13 year old Peyton A. James, who took his life after years of bullying. In this world of technology and constant communication, it’s often difficult to escape the ridicule that seems to be everywhere. The purpose of Kindness Matters is to change the dialogue that takes place between people every day. Making a change on a global level is a challenge and it isn't something that only needs to be done in schools or in sound-bites. It is something that everyone, both young and old, can work together to accomplish. Kindness Matters is not just about bullying because not everyone is a “bully.” However, everyone can be a little bit kinder to others. By doing that, we can change the world.