2025 Annual Hawaiʻi Wildfire T-shirt Campaign

About this campaign

Hawaiʻi Wildfire Management Organization (HWMO) is proud to launch our 2025 Annual T-shirt Campaign. From now through December 3, 2025, your purchase will help sustain wildfire prevention and preparedness efforts for residents and communities across Hawaiʻi and the Pacific. This year, half of all proceeds will be donated directly to the Hawaiʻi Foodbank to support local families and strengthen community resilience.

This year’s design is inspired by the moʻolelo
“I Ola ʻOe, I Ola Mākou Nei"
spoken by Hiʻiakaikapoliopele to the forest, translated to "When you live and thrive, We live and thrive”.
The artwork highlights native plants such as koa, ʻōhiʻa lehua, kupukupu, ʻaʻaliʻi, and māmane, with a loʻi kalo in the background symbolizing a thriving ahupuaʻa and the balance of people, land, and water.

By wearing and sharing this limited-edition shirt, you will help spread awareness and support HWMOʻs mission:
To serve as a hub of wildfire prevention, mitigation, and planning activities in the Hawaiʻi-Pacific region through proactive, collaborative, and forward-thinking projects.

Together we can keep Hawaiʻi wildfire-ready and wildfire-resilient. To learn more about our work and resources, visit www.hwmo.org

About the Artist
This year’s shirt was designed by Gianna Groves, a Native Hawaiian artist and recent graduate of Mid-Pacific Institute. Gianna’s work is shaped by her passion for art, hula, and cultural expression. She plans to study architecture with the goal of creating culturally authentic and grounded spaces throughout Hawaiʻi and beyond.