About this campaign

At PALS, we believe that every single individual – regardless of ability status, race, age, gender, sexual orientation, or socioeconomic status – deserves to belong. This Down Syndrome Awareness Month, we're celebrating our friends with Down syndrome, and all members of our diverse PALS Family, with this simple, powerful statement.

About the design: "We all belong" is a reference to the PALS Mission of inspiring a world of belonging. Three lines beneath all are symbolic of trisomy 21 – a genetic condition where individuals are born with a third copy of the 21st chromosome, which causes Down syndrome.