Penneco's 2011 JDRF WALK Team

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"The JDRF Walk was held on 9/17/2011 in Pennsylvania. We were very easy to spot in our bright shirts. Our t-shirt design won 2nd place in the "Corporate Teams" category. " - Penneco's 2011 JDRF Walk Team (Sep 30, 2011)

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comment by Guest - May 09, 2012 - back to the top

Wow. I can't say I'm 100% surprised to read your post, Joe, or the rpssonee. But wow. Any organization out there advocating on behalf of patients should understand (and highlight!) the fundamental importance of diet/nutrition. Many of us understand the differences between Type 1 and Type 2 Diabetes, but not everyone does. Sugar is not going to cause an autoimmune disorder in the way that it might cause Type 2 Diabetes, but my own experience living with autoimmune issues has shown me that sugar is not a great thing for me. And yet that's not even the crux of the issue!I'm not a cause marketing expert by any means, but in my mind, the ultimate goal of any cause marketing relationship is to form a real partnership which creates buzz and awareness alongside some fundraising dollars. In my mind, the money is secondary to the relationship. Why on earth would any patient organization want to be linked to KFC especially days after the new food pyramid was released?!My public health-minded brain just can't comprehend why patient education and advocacy organizations would partner with fast food chains. It just doesn't add up Maybe there's something going on in Louisville. Tricon/Yum! with diabetes. And Brown-Forman with their Pink Your Drink nonsense to promote Chambord. (Another great idea to promote something that we know does nothing to improve health or help women's bodies fight off breast cancer!) Now all they need to do is bring Brown & Williamson back Maybe they'd like to take on Smokey the Bear?!