5C Relay Harlem Shake

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"Our Relay For Life Committee ordered CustomInk crew sweatshirts with our tagline, "I am 5C Relay!" on the back. To promote ourselves, we made a Harlem Shake video where everyone began in normal clothes and then wore the sweatshirts for the harlem shake part. The sweatshirts were enormously successful in developing our brand to the point that we sold follow-up t-shirts with the same logo to the student body, and our event ended up raising over $31,000 for the American Cancer Society." - http://www.relayforlife.org/claremontcollegesca - #iam5CRelay (Apr 10, 2013)

Similar Photos: american cancer society | relay for life | harlem shake | charity | participant teams

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