When it comes to campaign success for your nonprofit, peer-to-peer (p2p) fundraisers can be some of the most valuable contributors to your overall fundraising efforts. Because these fundraising champions are essentially volunteering to raise money for your nonprofit without asking for anything in return, you’ll want to give them [...]

This post summarizes the benefits of and best practices for peer-to-peer fundraising. We hope you find it helpful! What are the benefits of peer-to-peer fundraising? 1. Expands your donor base. By tapping into your supporters’ personal networks, you can reach new pools of donors that might have been inaccessible otherwise. People are [...]

Nonprofits have a leg up on corporations when it comes to social media marketing. Think about it. How many times have you paused as you scrolled through your Facebook newsfeed to watch a video about a soldier coming home from war and surprising his child, or become entranced by a video of a stray dog on its journey to finding its forever [...]

You’ve heard the old saying, and it’s true. Fail to plan and plan to fail. So why do so few people plan? Planning doesn’t have to be hard or take a lot of time, but it does require some serious thought. Remember that having a well-thought-out plan will move you from being reactive to being proactive, which will lessen your stress and [...]

Despite the fact that people like to associate different generations with different channels – “Snail Mail” for Baby Boomers, “Facebook Only” for Gen X, “Instagram Pics” for Millennials and “Snappers” for Gen Z – there’s a universal truth: they all read their email. That’s why email should be a key outreach strategy for your [...]

Annual fundraising events are something that your community, and major donors, looks forward to. They’re fun and fulfilling; they offer attendees a chance to come together while feeling good about where their funds are going. Whether you’ve paired your event with a current campaign, like your capital campaign, or are hosting the event as [...]

A walkathon fundraiser might not be as physically strenuous as a marathon or 5K, but that doesn’t make it any easier to plan! Fortunately, we have the steps and tips you need to plan and execute an amazing walkathon! Take a look at the following eight steps and get ready to stroll into a successful walkathon event: Form a Committee Set a [...]

People of all ages love video. Truly, how many puppy or kitty videos have you already watched today? But here are a couple stats to put the video craze in context: On average, people spend 5.5 hours watching video every day. Next year, video will make up a whopping 69 percent of all consumer Internet traffic. Video works. Seventy percent [...]