Sustainable Swag

70% of employees aged 25–34 say their opinion of a company improves when gifts are made sustainably, according to our Sustainable Corporate Gifts Survey. That’s the workforce cohort most companies are spending the most to attract and retain. The business case for sustainable corporate gifts is a relationship strategy, not a just [...]

The most common objection to sustainable swag is the price tag. A recycled-content tee costs more than a standard one. A B Corp-certified water bottle runs more than a plastic giveaway bottle. That’s real, and it’s worth talking about honestly. What’s also real: 47.6% of swag organizers say seeing their items end up in [...]

The basic plastic water bottle is now the single most overdone trade show giveaway item, named by 28% of event organizers in our 2026 Swag Trends Survey. At the same time, sustainability jumped to the #2 most important feature buyers look for when selecting promotional products, trailing only longevity and quality at 44%. Those two facts [...]

Sustainable promotional products are now a $3.69 billion segment of the U.S. promo industry, up roughly 20% from the prior year, according to PPAI’s 2024 Sales Volume Estimate. That number reflects something buyers already sense: the pressure to align branded merchandise with sustainability commitments has moved from “nice to [...]