Custom Ink News & Events

Our 2026 Swag Trends Survey found that 31% of buyers want a hydration upgrade this year. They specifically named premium insulation and handle tumblers from brands people already trust. Two new exclusive colors just answered that call. Daffodil and Soft Orchid are landing on the new Stanley 20 oz. Flowstate Spring Water Bottle this [...]

Schools with a recurring, organized spirit wear program are more than twice as likely to see high turnout at their biggest community events, according to our 2026 School Spirit Gap Survey. Someone has to be the reason that program exists year after year. This summer, we asked people to nominate the coaches, teachers, counselors, and [...]

According to the Outdoor Advertising Association of America (OAAA), a single vehicle generates between 30,000 and 70,000 advertising impressions per day simply by driving normal routes. For a service business whose truck is already on the road, that’s free brand exposure. A set of custom car magnets turns those miles into a running [...]

The plastic yard sign does a lot of heavy lifting. It announces a graduation in the front yard. It points wedding guests from a highway exit to a barn venue. It tells a neighborhood that a house is for sale, a campaign is running, a contractor is working nearby, or a grand opening is this weekend. No other format covers that range of use [...]

You’ve seen it happen: An order of custom sweatshirts arrives, people put them on, and six months later half of them are in a donation bin. Not because the design was wrong, but because the fabric was: the sweatshirt felt thin in hand, pilled after a few washes, or just didn’t hold the print. Nearly half of all swag buyers — [...]

Most people assume designing a custom sweatshirt requires graphic design experience. The data says otherwise. Our 2026 Unsung Heroes Survey found that only 41% of swag organizers enjoy design work and find it easy — meaning the majority are starting from scratch with some combination of vision, uncertainty, and a deadline. If that sounds [...]

In 2026, heavyweight fleece and custom sweatshirts are the single most-requested apparel upgrade among group buyers. According to our 2026 Swag Trends Survey, 62% of organizers plan to add heavyweight fabrics and substantial hoodies to their programs this year. Whether you’re outfitting a 5K crew, a corporate onboarding kit, or a [...]