Sales & Marketing
How to Promote Your Event: The Complete Event Promotion Strategy Guide
You’ve got an event coming up. Whether it’s a nonprofit fundraiser, a community 5K, a trade show booth, or a school spirit week, you need to get the word out to make sure it’s a success. A strong event promotion strategy combines multichannel digital marketing, smart partnerships, and branded swag to build awareness, [...]
Holiday Giveaway Ideas for Small Business: Branded Gift Baskets Customers Actually Keep
Twelve months from now, one of your customers will still be using a gift you gave them this holiday season. The others will be forgotten by February. According to ASI’s 2026 Ad Impressions Study, 78% of consumers hold onto a branded item for a single reason: it’s useful. That insight should shape your entire holiday marketing [...]
Wearable Marketing for Small Businesses: How to Design Custom Hats & Apparel
A branded hat delivers high-impact advertising. It’s worn for an average of 10 months and generates about 3,400 impressions over its lifetime, at a cost-per-impression of just 3/10 of a cent, according to ASI’s Ad Impressions research. That ROI is unbeatable for small business owners who need every marketing dollar to count. [...]
Don’t Be the Invisible Booth: Pop-Up Shop & Trade Show Marketing for Small Business
There is a moment every first-time trade show exhibitor knows: you spend months planning, order everything on time, set up the booth, and then realize the exhibit next to yours has a floor-to-ceiling backlit display, matching staff polos, and a prize wheel drawing a crowd. Your folding table with a paper sign and a pile of business cards [...]
The Business Owner’s Guide to Marketing Collateral: Stickers, Signs & Flyers
Most marketing advice for small businesses recommend blog posts, white papers, and social media ads. Ask any industry source to define “marketing collateral” and you will get a list that reads like a corporate B2B playbook: brochures, case studies, sell sheets. What gets left out is everything that actually gets small [...]
10+ Best Promotional Products to Grow Your Small Business
Promo products are one of the most cost-effective ways to advertise your business. T-shirts are the industry’s top-selling category, generating $4.2 billion in annual sales according to the ASI 2026 Ad Impressions Study. From bags and drinkware to headwear and stationery, branded merchandise is a $27.7 billion industry because it [...]
7 Affordable Marketing Strategies for Small Businesses (Using Branded Products)
Most small business owners think of branded products as a nice-to-have expense. The numbers say otherwise. This guide covers seven of the most cost-effective marketing strategies available for small businesses, and makes the case that well-chosen small business gear, swag, and merch belong near the top of the list. In This Article Key [...]
How to Make Merch in 2026: The Creator’s Complete Guide
Goldman Sachs projects the creator economy will reach $480 billion by 2027, and merchandise is one of the only income streams where the creator, not the platform, keeps the margin. No algorithm changes, no revenue-share tiers, no ad rates tied to engagement dips. Your brand on a product your audience actually wants to own. We’ve [...]