Promotional Products Buying Guides

A FedEx Office “Signs of the Times” survey found that 76% of consumers have walked into a business they had never visited before based solely on its display signs. That single stat says a lot: your signage works before you ever open your mouth. Whether you are promoting a grand opening, running a political campaign, branding [...]

A single branded sweatshirt generates an average of 6,100 lifetime brand impressions at a cost-per-impression below $0.004 — less than four-tenths of a cent — outperforming television, digital display, and social media advertising in both reach and consumer recall, according to the 2026 ASI Global Advertising Impressions Study. But [...]

On paper, a bulk custom hoodie order for your team looks simple: pick a style, add your logo, ship to the office. In practice, most managers hit the same three friction points: choosing the right hoodie style for your team, figuring out sizing without chasing down 30 people for a response, and making sure the per-piece cost makes sense [...]

According to the ASI 2026 Global Ad Impressions Study, the promotional products that generate the most long-term brand exposure are the ones people actually use — and outdoor accessories like custom sunglasses, personalized umbrellas, and custom hand fans top the charts for both daily utility and brand retention. Whether you’re [...]

More than 141,000 charity events are held at U.S. golf courses every year, according to the National Golf Foundation. The average course hosts 22 of them annually — and every one of those events needs player gifts. A custom golf towel is the one item that goes straight onto the bag and stays there all round. Custom golf towels work [...]

Most promotional products stay in a bag, a drawer, or a closet. A quality custom beach towel doesn’t — it goes to the pool, the shore, the company picnic, the bachelorette weekend, and it does that all season, in public, for years. This guide will help you find the perfect beach towel to elevate your brand, including product [...]

Struggling to find the perfect swag for your clients or team? Promotional products are a $27.7 billion industry, but most of that budget gets wasted on items nobody keeps. According to the ASI 2026 Ad Impressions Study, 78% of U.S. consumers keep branded merchandise only when it’s genuinely useful. And the best swag does something [...]

Did you know that a branded pen generates 2,436 impressions over its lifetime, while a power bank generates just 870? On paper, the pen looks like the stronger marketing investment — and for some small businesses, it is. But here’s the catch: 40% of consumers say receiving a custom power bank makes them more likely to do business [...]