Promotional Products Buying Guides
How to guides and expert advice for ordering custom apparel and promotional products. We’ll walk you through all the details.
Custom Banners Guide for Events, Business, and Every Display in Between
At a trade show, 81% of attendees have purchasing authority — and 67% have never encountered your brand through any of your existing marketing channels (per CEIR (Center for Exhibition Industry Research). A well-designed custom banner is often the only thing keeping those attendees from walking right past your booth. The same is true at [...]
Custom Signs: A Practical Guide to Types, Materials & What Actually Works
A FedEx Office “Signs of the Times” survey found that 76% of consumers have walked into a business they had never visited before based solely on its display signs. That single stat says a lot: your signage works before you ever open your mouth. Whether you are promoting a grand opening, running a political campaign, branding [...]
Custom Sweatshirts for Business: The ROI Math on Bulk Orders
A single branded sweatshirt generates an average of 6,100 lifetime brand impressions at a cost-per-impression below $0.004 — less than four-tenths of a cent — outperforming television, digital display, and social media advertising in both reach and consumer recall, according to the 2026 ASI Global Advertising Impressions Study. But [...]
Custom Hoodies for Business: How to Bulk Order for Your Team
On paper, a bulk custom hoodie order for your team looks simple: pick a style, add your logo, ship to the office. In practice, most managers hit the same three friction points: choosing the right hoodie style for your team, figuring out sizing without chasing down 30 people for a response, and making sure the per-piece cost makes sense [...]
The Outdoor Event Giveaway Guide: Custom Sunglasses, Umbrellas & Hand Fans
According to the ASI 2026 Global Ad Impressions Study, the promotional products that generate the most long-term brand exposure are the ones people actually use — and outdoor accessories like custom sunglasses, personalized umbrellas, and custom hand fans top the charts for both daily utility and brand retention. Whether you’re [...]
Custom Golf Towels: How to Select the Right Towels for Tournaments, Teams & Corporate Gifts
More than 141,000 charity events are held at U.S. golf courses every year, according to the National Golf Foundation. The average course hosts 22 of them annually — and every one of those events needs player gifts. A custom golf towel is the one item that goes straight onto the bag and stays there all round. Custom golf towels work [...]
Custom Beach Towels That Get Used All Summer: A Guide for Events, Teams & Promotions
Most promotional products stay in a bag, a drawer, or a closet. A quality custom beach towel doesn’t — it goes to the pool, the shore, the company picnic, the bachelorette weekend, and it does that all season, in public, for years. This guide will help you find the perfect beach towel to elevate your brand, including product [...]
22 Best Promotional Items of 2026, Ranked by ROI
Struggling to find the perfect swag for your clients or team? Promotional products are a $27.7 billion industry, but most of that budget gets wasted on items nobody keeps. According to the ASI 2026 Ad Impressions Study, 78% of U.S. consumers keep branded merchandise only when it’s genuinely useful. And the best swag does something [...]