Trade Shows
10 Best Trade Show Giveaways: From Tech Swag to Eco-Friendly Conference Gifts
Trade show attendees have limited bag space, and every giveaway competes for it. The ones that make the trip home are designed for the person receiving them, not the company handing them out. After helping thousands of businesses prepare for conferences and expos, we have seen which items earn that spot. This guide ranks our 10 best [...]
Trade Show Booth Design: Pop-Ups, Backdrops & Display Ideas
Every trade show booth is a little chaotic. The question is whether yours is chaotic good, chaotic evil, or just chaotic. We’ve outfitted booths of every size, and the good ones share three habits. They send one bold message, make the path in obvious, and give visitors something to do. This guide covers trade show booth design, [...]
Your Comprehensive Trade Show Marketing Strategy Guide for 2026
As a marketing director or event coordinator, youβre often asked to justify every dollar of a trade show budget in a world that prioritizes digital attribution. Fortunately for you, the data supports the investment. Trade shows remain one of the highest-impact marketing channels available to B2B companies, because nothing replaces the [...]
21 Trade Show Marketing Tips That Actually Work in 2026
Trade shows offer a rare concentration of power for B2B companies: 81% of attendees hold buying authority, and the 67% are prospects your sales team hasn’t reached yet, according to CEIR research. But walking onto an exhibition floor without a solid strategy is like showing up to a job interview in pajamas. You might get noticed, [...]
How to Attract Visitors to Your Conference Booth: A Pre-Show Checklist
The weeks before a trade show can feel chaotic. You’re finalizing booth graphics, coordinating travel, briefing your team, and somewhere in the middle of it all, trying to figure out what giveaways will actually make people stop. After helping thousands of businesses prepare for conferences and expos, at Custom Ink we’ve [...]
Branded Trade Show Staff Apparel: Custom Shirts & Polos For Conference & Event Booth Teams
Your booth setup and sharp banners catch attention from across the trade show floor. Your tablecloth displays your logo perfectly. But it’s what your team wears that really shapes first impressions. Professional staff apparel establishes instant credibility the moment an attendee walks into view. We’ve helped thousands of [...]
How Many Giveaways to Order for a Trade Show & Where to Buy: The Bulk Buyer’s Guide
You’ve booked your booth. You’ve designed your display. Now comes the question that keeps trade show first-timers up at night: how many giveaways should you actually order? Order too few, and you’ll run out by lunch on day one. Order too many, and you’re stuck storing boxes of branded stress balls in your office [...]