Branding & Design
Do Promotional Pens Actually Work? The ROI of Branded Pens, by the Numbers
Promotional pens have been the #1 searched item among promotional product buyers on the ASI ESP platform for nearly 30 consecutive months — and the underlying data explains why. A single branded pen costing under a dollar generates an average of 2,436 impressions over its lifetime, at a cost per impression that beats most digital [...]
How to Design Custom Work Uniforms That Employees Actually Want to Wear
The uniform dilemma is real. You need your team to look professional and unified, but you also know that stiff, uncomfortable apparel ends up shoved in the back of closets. According to our 2026 Swag Trends Survey, 35% of buyers ordering employee uniforms say their number one fear is that the final product will look cheap. Another 24% [...]
Employee Uniforms vs. Business Casual: Benefits, Pros & Cons
You’re a business owner weighing whether to implement employee uniforms or stick with a business casual dress code. Both approaches have merit, and the right choice depends on your industry, company culture, and business goals. If you’re leaning toward a more structured look for your team, custom uniforms might be exactly [...]
How to Design Your Own Custom Hat
Designing your own custom hat is easier than you might think. Whether you’re creating matching gear for a family vacation, outfitting your sports team, or building brand awareness for your business, we’ve built our Design Lab to make the process simple and fun. From uploading your logo to choosing the perfect hat style, this [...]
How to Attract Visitors to Your Conference Booth: A Pre-Show Checklist
The weeks before a trade show can feel chaotic. You’re finalizing booth graphics, coordinating travel, briefing your team, and somewhere in the middle of it all, trying to figure out what giveaways will actually make people stop. After helping thousands of businesses prepare for conferences and expos, at Custom Ink we’ve [...]
Branded Trade Show Staff Apparel: Custom Shirts & Polos For Conference & Event Booth Teams
Your booth setup and sharp banners catch attention from across the trade show floor. Your tablecloth displays your logo perfectly. But it’s what your team wears that really shapes first impressions. Professional staff apparel establishes instant credibility the moment an attendee walks into view. We’ve helped thousands of [...]
Build Your Small Business Brand Promotion Kit: Everything You Need to Get Noticed
You’ve got a great business. Your customers love what you do. But when your van pulls up to a job site with nothing but a license plate, or your team shows up in mismatched clothes, you’re missing easy opportunities to build recognition and trust. A brand promotion kit brings together a curated set of essentials that help [...]
Elements of a Great Logo: Design Ideas for Every Small Business
First impressions of your business happen fast — seven seconds, to be exact. And your logo is often the first thing potential customers notice. Whether displayed on your web site, embroidered on a polo shirt, or screen printed on a custom t-shirt, a well-designed logo creates instant recognition and builds trust. According to research [...]