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Awards wins the 2006 eTail Award for eCommerce Fulfillment

Mclean, VA - August 11, 2006 - won the 2006 eTail Award for eCommerce Fulfillment at the group's conference in Philadelphia on Wednesday.  The award was presented to the McLean, VA online custom apparel company in the fulfillment category for exhibiting Best Practices in Real Time Inventory & Successful Returns Management. was selected by an advisory panel of executives from Guess, Sears, Hallmark, Gap, LL Bean, Lane Bryan, Fossil and Ikea for its innovative order fulfillment operation that customizes millions of t-shirts and other items each year while keeping virtually no inventory.

As a result of this operation,'s real-time inventory system freed nearly $1 million a year that would otherwise have been caught in inventory and working capital.  The operation allows the company to increase throughput and efficiency and to be more responsive to market trends.  Based on this platform, is able to custom decorate millions of t-shirts, hats & more for over 100k customers each year without having to stock the blank products.  Customers have a broad product selection from which to choose yet inventory is minimized courtesy of its proprietary system that synchronizes the shipment of blank products from supplier to printer with the preparation and proofing of the custom artwork.  The streamlined process enabled to pioneer several industry innovations, such as guaranteed one-week delivery and micro-batch sizes of as few as six shirts, while earning a customer satisfaction rating of over 99.00%.

In addition to, winners in other categories included Home Depot,, SmartBargains, Avon and Lillian Vernon.


Custom Ink's innovative online service allows visitors to design their own professionally screen printed t-shirts, embroidered caps, or any of over 200 other products using a simple web browser. The company serves a variety of customers, ranging from businesses and organizations to college students and individuals in need of custom products for parties, reunions, and other special events. To ensure quality and customer satisfaction, Custom Ink has a team of professional artists review every order and create an electronic proof to send to the customer for approval before the physical production process begins. Additionally, for those who need a little extra help or have a question to ask, friendly, free assistance is always just a phone call away, seven days a week. To learn more visit or call 800-293-4232. is a registered trademark, and the logo is a trademark, of Custom Ink LLC. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective companies.

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