Trade Show Booth Design: Pop-Ups, Backdrops & Display Ideas
According to the Freeman 2025 Commercial Trends Report, 32% of trade show attendees are final decision-makers, and another 68% have significant influence on purchasing decisions. That means nearly everyone walking the floor has the power to say yes, but they’re making that decision in roughly three seconds as they pass your booth. [...]
Custom Jackets That Actually Get Worn: A Buyer’s Guide by Jacket Type
According to the ASI 2023 Ad Impressions Study, a branded jacket generates 7,856 impressions over its lifetime. That’s more than any other promotional product in the study. Sixty-one percent of recipients keep wearing promotional outerwear for two years or more. Jackets that fit well get worn constantly. The challenge is matching [...]
Business Signs 101: What Goes Outside, What Goes Inside, and What to Buy First
According to a FedEx Office “Signs of the Times” survey, 75% of consumers have told someone about a business based on its signage. Not a digital ad. Not a social post. A sign. For a small business owner spending real money on marketing, that statistic reframes the conversation: your signs are not overhead; they are one of the [...]
Custom Banners Guide for Events, Business, and Every Display in Between
At a trade show, 81% of attendees have purchasing authority — and 67% have never encountered your brand through any of your existing marketing channels (per CEIR (Center for Exhibition Industry Research). A well-designed custom banner is often the only thing keeping those attendees from walking right past your booth. The same is true at [...]
Custom Car Magnets: The Spec-to-Street Guide for Businesses and Events
According to the Outdoor Advertising Association of America (OAAA), a single vehicle generates between 30,000 and 70,000 advertising impressions per day simply by driving normal routes. For a service business whose truck is already on the road, that’s free brand exposure. A set of custom car magnets turns those miles into a running [...]
Custom Yard Signs and Lawn Signs: The Complete Buyer’s Guide
The plastic yard sign does a lot of heavy lifting. It announces a graduation in the front yard. It points wedding guests from a highway exit to a barn venue. It tells a neighborhood that a house is for sale, a campaign is running, a contractor is working nearby, or a grand opening is this weekend. No other format covers that range of use [...]
America 250 vs. a Regular July 4th: What Americans Actually Want
We asked 1,690 Americans one question: what would make your community’s America 250 celebration feel truly memorable and different from a regular July 4th? Of the 1,450 people who gave us a substantive answer, the results were not what you might expect. The most common response had nothing to do with fireworks. The ideas that [...]
How American Companies Are Marking America 250 — And What the Data Says About What Works
Nine in ten companies whose event planners are organizing an America 250 celebration say branded gear will be part of it. That number — 94.1%, with 55.9% saying it is already in their plan — comes from our 2026 Community Pride Survey of 1,690 Americans, which included a dedicated corporate track for employed respondents who plan events. [...]